Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Spending $300 to acquire customers for a $99 product isn’t economical.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Why does Matt see free products as a tool for growth ? From there, I got involved in startups.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Intercom, Inc.

NOVEMBER 5, 2019

Derek: We’re a product led company, so most of our leads come through a free trial. When we think about speed, first of all, it’s how fast we can get someone to value in the product. There’s momentum when you start using a product and, if you let that lag in this day and age, it’s kind of deadly.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

eG Innovations

NOVEMBER 19, 2021

Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. Real-time metric data processing. Workspaces in the cloud can be used for onboarding new new remote employees, contract workers, and partners.

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59