Lenny Rachitsky

JANUARY 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: What to do if your product isn’t taking off First-principles thinking Inspiration for the year ahead Subscribe to get access to these posts, and every post.

User Testing 121

User Testing B2C Outbound Feedback Software 121

The Product Coalition

MAY 9, 2023

There’s lots of writing about Product Led Growth (PLG). Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? years and more to get any consistent flow of customers going. Trust me — there are zero sales-led startups with good onboarding. To PLG later?

User Testing 147

User Testing Feedback Software Analytic Tools Outbound 147

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 91

Analytic Tools Feedback Software Research Software User Testing 91

Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Or do you try to implement each feature request, leaving you with half-baked projects with an archive of features and no finished product? Let’s dive deeper!

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Define your ideal customer profile.

Outbound 177

Outbound Strategy Inbound Customer Experience 177