Remove Demo Remove Outbound Remove Product Marketing Remove UX
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To PLG or not to PLG

The Product Coalition

With outbound enterprise sales, you need to reach out to many people to get some calls. In our case, there were many expensive, complex, demo-gated enterprise solutions, and very few self-service solutions. I would definitely not recommend doing PLG without a strong product manager and UX designer.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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How to Cross the Chasm & Scale Your SaaS

Userpilot

Userpilot can assist you in crossing the chasm by collecting customer feedback, personalizing in-app experiences, and performing in-depth product analytics. Book a demo now. The chasm is the gap in the technology adoption lifecycle between the early adopters (early market) and the early majority (the pragmatists).

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Best Product Growth Platforms for SaaS

Userpilot

The emergence of the product-led growth strategy. In the past, any rapid growth that occurred in software companies was largely sales-based or marketing-based. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

Transactional model: The transactional sales process requires a few sales reps for potential customers who are hesitant to pay the price of your product. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch. It also tells the target customers how your product differs from competitors and why they should choose it.

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Marketing Roadmap: The Product Marketing Manager Guide to Success

Userpilot

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.