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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. Review stage (BoFu). But how can you use it?

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How Our Cross-Functional Teams Decide What to Build at Whispir

The Product Coalition

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

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10 Tips For Operating A Virtual Customer Success Organization

Gainsight

And that’s driven thousands of customer success professionals who were used to seeing their clients and teams every day to learn the ins and outs of “virtual” CS. Thanks to many, including Marco Innocenti and the team at Zoom, as well as Jay Nathan. Get your team on the same page about customers. Watch the recording here!

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

Where are product teams getting their feature ideas? Most concerningly, 19% of respondents reported that their top source of ideas comes from senior management, who are often disconnected from both customers and the product development process. Why do product teams become feature factories?

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How to Keep on top of Trends that Matter to Product Managers

Department of Product

Which means at some point, every product must reassess its position in the market – and the strategic decisions that underpin it – to decide whether to evolve and adapt to new emerging market trends, or to ignore them. In a product development context, and particularly with reference to technologies, this can be problematic.

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Using Twyman’s Law to Avoid Red Herrings in Product Analytics

Amplitude

When there’s so much data to work with, it’s easy to get careless and assume that the numbers right under your nose are always telling you the truth: A new piece of code breaks your homepage , but after looking at your analytics you see that users are spending more time on it than ever —and therefore must be more engaged.

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What Does a Data Scientist Do?

PMLesson's Ace the PM Interview

Many times data scientists are charged with communicating their findings with several other teams, many of whom may be as technical as they. For example, imagine our Amazon data scientist has collected their data, built a model, and has developed some predictions and forecasts using it.