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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

And I think the similar kind of analysis you can do for B2B companies is for products that have different sized teams using it. If you have a really large team that they are all using a product, well, are they all using the product more as a result? And you can start to draw conclusions, sort of a natural A/B test in order to do that.