The Product Guy
JUNE 15, 2017
Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Ask co-workers in Sales and/or Business Development about common sticking points that prevent a deal from closing. (Or Create slides to walk the audience through: What’s been happening with the product (e.g.,
Amplitude
MARCH 11, 2020
We broke into pairs and then each pair developed a feature roadmap along a particular area of focus. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Moving from Outputs to Outcomes is the Product Development Strategy That Works in the Long Run.
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Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. The general gist of that is you need to be both differentiated to be attractive to buy in the first place.
Product Management University
FEBRUARY 25, 2020
Develop business requirements that are a true representation of your customers’ business goals and priorities from the top down before introducing product requirements. Use customer outcomes as the catalyst for product development and launch to keep everyone focused on value throughout the customer journey. It makes everything easier.
The Product Coalition
FEBRUARY 26, 2022
If someone asked me to compete with most organisations today, I wouldn’t fuss with innovation so much or think of competitive differentiators, I’d just solve the problem of how time is spent organisation wide, and try and build a company that does the same thing, with less distractions. It’s an intellectual and conversational arms race.
Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? And then I think we look in the market for validation.
Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? And then I think we look in the market for validation.
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