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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

We broke into pairs and then each pair developed a feature roadmap along a particular area of focus. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Putting all the themes together, you could see a rough annual roadmap. You can align on direction.

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. And the 40-page report took as long as it would to nearly hire the team and get them to build a product.

Strategy 228
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Develop business requirements that are a true representation of your customers’ business goals and priorities from the top down before introducing product requirements. Use customer outcomes as the catalyst for product development and launch to keep everyone focused on value throughout the customer journey. It makes everything easier.

Marketing 130
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The Great Silence

The Product Coalition

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. The issue feels a little more systemic. Using these ideological tools for your own sanity is great. almost nobody talks about customer needs.