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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

It is important to use these initial interactions as a means to gain insights that can be fed back to product development to improve your solution and to ensure that your product helps deal with a pain that your target market has. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity.

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6 Great Resources to Learn about Social Selling

Roy Madden

In fact, as we’ve talked with more and more of you as part of our regular product development process, we’ve learned that many of you are using feedly as a core content engine to drive your social selling. The Future of Selling – white paper from Ogilvy & Mather. Learn more about Social Selling and feedly.

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Product Management and Value Chain Analysis

All About Product Management

The primary value chain online activities are as follows: Inbound Logistics: Data feeds (RSS, XML, CSV…), ad slots, business pain, keyword research, availability of community tools (e.g. Marketing and Sales: SEO/SEM, Selling website space (jobs, ads, sponsorship…), offering ‘must have’ information (news letters, white papers, case studies.).