Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Problems with Customer Development.

User Testing 144

User Testing Customer Feedback Customer Experience Data Visualization 144

Roman Pichler

AUGUST 11, 2020

While I wrote the article for people who work with the product vision board, I hope that it will also be useful for readers who use another product strategy tool like the value proposition canvas or the lean canvas. Vision Captures Product Idea or Business Objective. 94, How to Lead in Product Management , pp.

Vision 300

Vision User Testing Research Software Product Research 300

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

The Product HQ

JUNE 10, 2024

If you want to see the product manager career path via video, then click below. What is a Product Manager’s Career Path? A product manager’s career path and job description are not the same for all product managers. By being a product speaker, she can inspire and inform thousands of product managers.

Technical Advisors 52

Technical Advisors Technical Review Product Management Product Manager 52

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

APRIL 1, 2022

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

The Product HQ

JUNE 1, 2024

Product managers connect various departments, ensuring that a product not only meets market demands but also aligns with the company’s strategic goals. This article delves into the essential skills that a great product manager holds. If you’re interested in learning more via video, then watch below.

User Testing 52

User Testing Data Visualization Product Research Product Management 52

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Market research insights.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

The Product HQ

MAY 10, 2024

The same report shares that this investment spells a new era of challenges in AI development that businesses need to find solutions for. Machine learning product managers play a major role in the advancement of machine learning technology. Machine learning product managers are similar to technical product managers in many ways.

Artificial Inteligence 52

Artificial Inteligence Reporting Tools Research Software Technical Review 52

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Roman Pichler

OCTOBER 6, 2020

What is Product Discovery? Product discovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. How will it differ from competing offerings?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

APRIL 21, 2024

Testimonials and videos improve conversion rates. A thank-you page confirms the action was successful, outlines the next steps, and prompts the user to further action, like buying a complementary product. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Embed videos.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

The Product HQ

MAY 10, 2024

To learn more via video, watch below. 6 Steps to Become a Group Product Manager Here is a procedure on how to become a group product manager: 1. Know the Fundamentals of Product Management The key to becoming a Group PM with no experience is knowing the fundamentals of product management. Otherwise, skip ahead.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Customer and market research that goes into building product personas also drives feature development. Empathize with your target user for better product value. Discover solutions through user research.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. The aim of the pre-launch phase is to get your product and your business ready. gains of using the product.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. How do you write product messaging? Do market research to develop your buyer persona.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

The Basics of Product Management

JUNE 30, 2020

This refers to the practice of the creators or the builders of the product themselves using it as if they were actual users. This method provides valuable insights because nobody knows the product better than the developers. Learn how to communicate like a Product Manager. Market Research. Not very many.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Userpilot

DECEMBER 14, 2021

The community engages with your product through votes and reviews, giving praise and feedback equally – essential ingredients in the early stages of product development. Overall, Product Hunt is the place to be if you're trying to market your product or increase traffic to your product website.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

The Product HQ

APRIL 20, 2024

Here is some of our best advice (compiled from years of speaking to candidates trying to break into the industry as well as from our own successful experiences) around landing a job as a product manager. If you’re interested in learning more via video, then watch below. Otherwise, skip ahead.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. The market research can also uncover any points of parity that you lack (and how that affects user sentiment).

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JULY 8, 2021

Best product manager courses for beginner PMs in 2021. Best product manager courses for mid-career PMs in 2021. Best product manager courses for advanced/pro PMs in 2021. Product management guides the development of a product at the intersection of technology, UX, and business. What is product management?

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

Mixpanel

FEBRUARY 2, 2021

We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis. Also, many product development teams want to “try before they buy” (and have the technical skills to do so).

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52