Roman Pichler

AUGUST 11, 2020

While I wrote the article for people who work with the product vision board, I hope that it will also be useful for readers who use another product strategy tool like the value proposition canvas or the lean canvas. Vision Captures Product Idea or Business Objective. 94, How to Lead in Product Management , pp.

Vision 300

Vision User Testing Research Software Product Research 300

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market validation methods: in-app survey.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

APRIL 21, 2024

Testimonials and videos improve conversion rates. A thank-you page confirms the action was successful, outlines the next steps, and prompts the user to further action, like buying a complementary product. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Embed videos.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

APRIL 1, 2022

Language string length and script affect the UI, so to future-proof your product , test the UI from this angle at the design stage. Video and image localization may slow down the process. To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product. Sample user persona.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Userpilot

NOVEMBER 21, 2023

A product launch checklist is a list of tasks that you need to complete to successfully launch a new product or feature. Its main goal is to help you plan the efforts of the product, marketing, and sales team to maximize the impact of the launch. Why is a product launch checklist important?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

FEBRUARY 21, 2022

A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The aim of the pre-launch phase is to get your product and your business ready. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. How do you write product messaging? Do market research to develop your buyer persona.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

The Product HQ

MAY 10, 2024

You don’t have to invent the next w-changing algoritInstead, set up your ML model, think about its purpose and function, and imagine how the project unfolds over a series of weeks and months by way of a product roadmap. Keep up with the Product HQ YouTube Channel for instructive video content related to machine learning.

Artificial Inteligence 52

Artificial Inteligence Reporting Tools Research Software Technical Review 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

The Basics of Product Management

JUNE 30, 2020

Everyone in the product team can simply share a simple survey on their social media pages and ask for feedback. While engaging in community surveys, the product team can also get on video calls to explain the purpose of the survey and get real time feedback on the product. Learn how to communicate like a Product Manager.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. But even once you’ve entered the growth stage, you can’t afford to neglect discovery.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Antwak Blog

FEBRUARY 4, 2021

As existing and mature products demand managing the lifecycle of a product, managing customer expectations as much time consumed in compliance standards, etc. On the other hand, when working with newly launched products his focus was on offering the product to the market from scratch and doing market research.

User Testing 52

User Testing Product Management Product Manager Product Research 52

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. The market research can also uncover any points of parity that you lack (and how that affects user sentiment).

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JULY 8, 2021

This comprehensive course will teach you the skills needed to become a great product manager and how to overcome common setbacks based on the author’s own experience. It’s composed of a series of bite-sized videos across 11 chapters. There’s also a final project at the end in which you’ll develop a product or feature of your choice.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

Good Product Manager

MARCH 18, 2019

is the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. Our big annual event (in Austin, TX this year!)

Events 74

Events Agile Product Research Product Management 74

Userpilot

OCTOBER 8, 2021

Marketing-based growth necessitated the creation of content such as blog articles (like this one!), social media posts, Youtube videos or podcasts. Here are a few ways we've seen SaaS companies do this: 1) Building notifications that upsell new features into their product. Why is product marketing the future?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Good Product Manager

MARCH 18, 2019

is the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. Our big annual event (in Austin, TX this year!)

Events 60

Events Agile Product Research Product Management 60

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Product Bookshelf

JANUARY 24, 2017

Fradin leads Spice Catalyst , a consulting company that provides product management and product marketing online courses and bootcamps. Fradin worked at both HP and Apple when the product management role was first being defined and has some interesting observations from his time at those companies.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

The Product Coalition

JULY 10, 2019

It presents a very neat, well-organized, and detailed syllabus including many aspects of product management. You will learn about the role itself, the product life cycle, business fundamentals, market research, user experience, and a lot more.

Research Software 60

Research Software Feedback Software User Testing Customer Experience 60

Userpilot

NOVEMBER 18, 2021

So if a manager were looking at project management software, they might experience the Aha Moment as early as the market research phase, but Activation would only come after they've assigned their first task to a team member. Rookie product marketers sometimes think that the Aha Moment is a one-and-done thing.

Analytic Tools 98

Analytic Tools Research Software Feedback Software User Testing 98

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Storytelling.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70