The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. The LinkedIn post you’re about to read is a testimony of sorts, and while it wasn’t given under oath — the statements provided demonstrate how product people can present themselves when mistakes have been made. Less is more. ? 6th Mistake: Planning.

User Testing 125

User Testing Product Marketing Research Software Marketing 125

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Product page analysis in Userpilot.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Innovatemap

SEPTEMBER 24, 2020

One of the ways these companies addressed this challenge was to use a visual narrative known as explainer video. Explainer videos come in many forms and styles. Yet, the goal remains the same: explain your brand or product in a memorable way. Three ways to use explainer videos in your product marketing.

Product Marketing 52

Product Marketing Marketing Customer Experience Branding 52

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Sachin Rekhi

MARCH 1, 2016

Video: The Hunt for Product/Market Fit. Slides: The Hunt for Product/Market Fit. Last month I was asked to come by Pivotal Labs to share my learnings on finding product/market fit. The team recorded the video and I wanted to share that here for those interested.

Product Marketing 63

Product Marketing Marketing Startups 63

Spice Catalyst

MARCH 29, 2023

Video marketing has become an invaluable tool for businesses and marketers, offering a powerful way to reach new target audiences. However, an effective strategy is key for businesses that want to leverage the power of video. Companies can achieve this…

Marketing 78

Marketing Strategy Branding Product Marketing 78

Product Management University

FEBRUARY 21, 2019

Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users. Video instruction with roadmap best practices, templates and B2B examples to model from. Create More Valuable Product Roadmaps.

Roadmap 138

Roadmap B2B Article Product Marketing 138

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Research Software 98

Mind the Product

APRIL 4, 2022

Yuhki Yamashita, VP of Product at Figma, provides practical tips on deciding what to build after achieving product/market fit. [.] Read more » The post Deciding what to build after achieving product/market fit by Yuhki Yamashita appeared first on Mind the Product.

Product Marketing 135

Product Marketing Marketing 135

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 138

User Testing Product Research Product Marketing Customer Experience 138

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 151

User Testing Product Marketing Marketing Customer Experience 151

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 69

Analytic Tools Feedback Software Research Software Customer Communications 69

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

User Testing 145

User Testing Product Marketing Marketing Product Research 145

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

The Product Coalition

MAY 13, 2020

Putting things like pictures and videos of the new product in the email can spark the interest of the reader. While creating and implementing a product launch email marketing campaign will be challenging, it is worth the effort considering the profitability it can provide.

Product launches 109

Product launches Product Marketing User Testing Marketing 109

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Do you play video games? monthly plan and predicted LTV of about 20 months.

User Testing 149

User Testing Customer Feedback Customer Experience Data Visualization 149

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. Why today’s marketers value video.

White Paper 40

White Paper Reporting Tools Customer Experience Strategy 40

The Product Coalition

MARCH 19, 2019

Now, the traditional ways of marketing your product, like blog posts, social media, videos, etc., are all well and good, but there’s actually something else that you need to think about, and it’s a pretty underrated aspect of product marketing. A Product Feedback Policy is a fantastic way of doing this.

Product Marketing 60

Product Marketing Marketing User Testing Customer Feedback 60

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Mind the Product

MAY 3, 2017

The next part of Stack’s marketing operating system is product marketing. She explains that every company needs to ask itself three questions if they are to succeed in product marketing. First, marketing is a critical part of the development process. You need great marketing in order to have great products.

Product Marketing 100

Product Marketing Marketing Branding Advertising 100

Spice Catalyst

JANUARY 16, 2024

Conversations with Joshua T Berglan featuring David Fradin In this video, Joshua T Berglan interviews David Fradin, an expert in product development and branding. They discuss the importance of having a product market strategy, effective packaging, and the role of marketing in the success of a product or service.

Branding 78

Branding Product Marketing Marketing Strategy 78

The Product Coalition

APRIL 11, 2019

Those of you who read our book already know her Elena is a Product Marketing Manager. Of course we know that this adorable lady is responsible for delivering the value of the product (that Dmitry comes up with) to the market, but not used to call her PMM. product development by received information from the market?

Product Marketing 69

Product Marketing Customer Experience Marketing KPI 69

Product Management University

APRIL 25, 2023

A resume can be created in many forms like documents, videos, web pages, etc., For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.” How Does a Value Based Resume Differ From a Traditional Resume?

Technical Review 244

Technical Review Research Software Systems Review Customer Experience 244

Product Talk

JUNE 16, 2021

In this short video, I address the most common question I’ve received since releasing my book Continuous Discovery Habits: Why didn’t you include my role in the product trio ? You can watch the video or read a lightly edited transcript below. Who should you include in your product trio? Product marketing managers?

Product Research 254

Product Research User Testing Research Software Software Engineering 254

Userpilot

OCTOBER 15, 2021

Called Product Rantz, Userpillot's newsletter, Userpillot's newsletter, sent once a week, is how we keep our audience engaged and inspired with product tips and industry-related content. The email combines video and text so it accommodates different types of readers. Get the State of SaaS Onboarding report here.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Mixpanel

APRIL 18, 2024

Key teams to involve: Product Marketing, Sales Enablement, Customer Success & Support Key Mixpanel reports used: Flows (to look at workarounds being used today) Stage 2: The phased rollout Now, we can start actually rolling out the new product or feature. It’s good to have a range of content like launch blogs and videos.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

NextBigWhat

SEPTEMBER 14, 2020

In the upcoming episode of #GrowthTalkies, learn how to go about finding product-market fit using different thinking models and frameworks, from the Head of Transport Products at Gojek, Vikrama Dhiman. Ideal for: Founders, Product and Growth professionals from the consumer as well as SAAS industries.

User Testing 52

User Testing Workshop Framework Transportation 52

Userpilot

MAY 1, 2024

This is especially important if your product helps others create new content, such as blog posts, images, and videos. For example, if you have a video-focused community and content, Uscreen is your best bet. Users are always looking for new ideas on how to make the most of their existing tools.

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102