Sachin Rekhi

JULY 6, 2017

As product designers we spend a lot of time trying to understand user friction and solve for it in the products we build. Doing so is absolutely critical to delivering delightful experiences for our users. User friction is really anything that prevents a user from accomplishing a goal in your product.

User Friction 164

User Friction Customer Experience User Testing Customer Feedback 164

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 91

Feedback Software Research Software Analytic Tools Product Research 91

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 96

Data Visualization User Testing Customer Experience Customer Feedback 96

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Userpilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. If yes, this guide is for you!

Customer Experience 89

Customer Experience User Testing Customer Feedback Analytic Tools 89

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

Data Visualization 92

Data Visualization Customer Feedback Customer Experience User Testing 92

Userpilot

APRIL 15, 2024

In this article, we look at how you can use AI to gain in-depth customer insights and how to leverage them to improve the product. We also share a few tools that can help you harness the power of AI to offer a better customer experience. Why is AI for customer insights important? Why is AI for customer insights important?

Data Visualization 101

Data Visualization Analytic Tools Feedback Software Research Software 101

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 93

Research Software Feedback Software Messaging Reporting Tools 93

Userpilot

APRIL 30, 2024

Customer progress tracking can help you understand how customers make progress with your product. TL;DR Customer progress tracking includes all the steps taken to monitor customer advancement toward a desired or set goal with your product or service. Manually trying to track customer progress is tiring work.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Reporting Tools 91

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

MARCH 15, 2024

Want to conduct customer journey visualization but not sure what’s the best way to do it? This article shows you a step-by-step process for collecting customer data and creating easy-to-understand visual maps. TL;DR A customer journey map represents the steps users take when interacting with your brand. User emotions.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Research Software 91

UX Planet

FEBRUARY 22, 2024

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. Identify Customer Jobs You need to identify and articulate the tasks customers are trying to accomplish when using a product or service.

Product Research 111

Product Research User Testing User Friction Customer Feedback 111

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Customer interviews are a great source of qualitative feedback about customer needs and expectations.

User Testing 87

User Testing Product Research Data Visualization Research Software 87

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Let’s get right to it!

Product Research 82

Product Research User Testing Research Software Feedback Software 82

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 89

Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – Product Manager.

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 79

Product Research Customer Feedback Data Visualization User Testing 79

Userpilot

NOVEMBER 5, 2023

What’s customer value management? TL;DR Customer Value Management (CVM) is a business process that focuses on analyzing customer needs , building outstanding products that satisfy them, and enabling users to realize their value. Overall, customer value management can make your product more competitive.

Research Software 89

Research Software Feedback Software Analytic Tools User Testing 89

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. What is product development?

User Testing 92

User Testing Feedback Software Research Software Product Research 92

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 90

User Testing Product Research Product Marketing Customer Feedback 90

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Since my college days, I was always passionate about being an entrepreneur and my college experience led me to participate in what is called the Entrepreneurship Development Cell (EDC). What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

OCTOBER 30, 2023

Looking for a good in-app messaging tool and wondering which one of Appcues, Chameleon, and UserGuiding is the best option for your SaaS company? There are plenty of tools for in-app messaging on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Messaging 52

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 99

Analytic Tools Research Software Feedback Software Customer Experience 99

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 84

Product Marketing Onboarding KPIs User Testing Marketing 84

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 97

Feedback Software Research Software Product Marketing Marketing 97

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 93

Analytic Tools Feedback Software Research Software User Testing 93

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 97

B2B Analytic Tools Feedback Software Data Visualization 97

Userpilot

FEBRUARY 17, 2023

What product discovery techniques can product managers use to build products that deliver value for their customers? So if you want to learn how to better understand your customers’ needs, pain points, and desires and ideate solutions that will satisfy them while driving growth for your business, you’re in the right place.

Product Research 91

Product Research User Testing Data Visualization Analytic Tools 91

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing. Let’s get started!

User Testing 91

User Testing Product Research Messaging Data Visualization 91

Userpilot

MARCH 6, 2024

Chatbot Implementation : Using chatbots so your website can provide immediate answers to common user questions, reducing bounce rates and improving conversions. Personalized Customer Experiences : Tailoring onboarding sequences based on user data to impact their upgrade decisions.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86