Remove Development Remove Outbound Remove Product Strategy Remove Webinar
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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Maybe we build the blog very similar to the Inside Intercom blog – all about how to be great in your job, how to self-actualize, how to get promoted, how to deliver great products. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’ Who are you?

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CPO of Zuora, Chris Battles Shares How to Bridge into the Field of Product

Gainsight

But in a recent webinar, Chris Battles, Chief Product Officer at Zuora, presented him with a view and definition of Product rarely heard. Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. A Data Nerd at Heart.

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Product-Led Growth Playbook: 11 Tactics for SaaS Companies

Userpilot

This means that monetization happens later in the product lifecycle after the users have experienced the product value through free usage. They rely on outbound techniques and personalized communication to identify leads and build relationships that gradually lead to deals. A modal announcing a new feature.