9 essential sales steps you need to grow your SaaS startup
Intercom, Inc.
NOVEMBER 20, 2018
It is important to use these initial interactions as a means to gain insights that can be fed back to product development to improve your solution and to ensure that your product helps deal with a pain that your target market has. The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence.
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