Product Innovation Educators

NOVEMBER 14, 2022

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. Summary of some concepts discussed for product managers. [3:12] Your strategy has to be within the context of what your product is.

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Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

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Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

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Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

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Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

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Userpilot

JANUARY 22, 2024

TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. What is a product marketing framework?

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ProductPlan

APRIL 29, 2022

It’s also the beginning of an equally pivotal point in a product’s trajectory. The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. Category-creating product launch.

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The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Since my college days, I was always passionate about being an entrepreneur and my college experience led me to participate in what is called the Entrepreneurship Development Cell (EDC). Four steps in creating a GTM.

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ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Answer common questions customers ask.

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Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. VoC surveys help you make better product decisions, remove friction , build customer trust , and minimize future negative feedback.

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ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Answer common questions customers ask.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Loom uses onboarding checklists to encourage users to get fully activated.

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Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. What is product service management?

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Intercom, Inc.

SEPTEMBER 1, 2021

This means better outcomes for everyone: from the teams we work with to, more importantly, our customers. product marketing team. Involve PMM in the entire product process (or: it’s not all about launches). Ultimately, it helps us to deliver better products and marketing. This covers four general areas.

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Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market.

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Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

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Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. We will also point our readers toward some amazing resources for development. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

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Product Innovation Educators

NOVEMBER 26, 2018

How product managers combine process and metrics to achieve a successful product launch. Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste. Determining the pricing strategy.

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Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. Product teams are staffed with various skilled professionals.

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ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years? This portfolio approach is baked into everything VCs do.

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide. TL;DR- 13 Customer Retention Strategies.

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Userpilot

AUGUST 21, 2023

Despite not being classed as a C-level position, product managers are often leading multidisciplinary initiatives that start with your developers and end with the sales team so confident leadership is a must. A successful product launch is always the goal but fluctuations in team performance ensure that occasional failures will occur.

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Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

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Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. ChatGPT is an artificial intelligence chatbot developed by OpenAI , built on a large language model.

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Userpilot

JULY 17, 2023

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

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Usersnap

JUNE 10, 2021

We talked to Colin Ulin, senior software engineer at Pocket Prep, about their low-effort high-outcome beta testing strategy and design-thinking development process. The award-winning team consists simply of 5 developers and 13 other talented staff members. If we ship fast but not great, it will only upset our users.

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The Product Coalition

JULY 22, 2020

designed using: canva.com With the massive increase in the number of products launched in the past decade, a lot of organizations have adopted the AGILE approach as a system of managing their processes. This approach has made software development more effective in the last couple of years. Is your team Agile or Fragile?

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Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Ashley Ettwein, Director of Product Marketing at ADT.

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Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

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Gainsight

FEBRUARY 11, 2019

Last month, I quit my position as head of Customer Success at my company, RD Station. In those six years leading the team, I’ve led its growth from one person to 180 people that are now spread across five different functional teams: Customer Success Manager (CSM), Partner Success Manager (PSM), Professional Services, Support, and CS Ops.

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Userpilot

JANUARY 14, 2023

To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs. PMs of successful products build features in response to user needs. What is product success in SaaS?

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ProductPlan

FEBRUARY 8, 2022

Some early warning signs that product managers are spread too thin, and it’s time to consider product ops include: No longer capable of managing the product management toolset themselves. Inability to process and learn from the flood of customer feedback and data pouring in.

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