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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here.

Education 110
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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation. The reason that educating the market is considered a bad idea lies in the context: the term “educating the market” usually comes up right after the problematic claim that “they just don’t get it”. Many startups fall into this category.

Education 142
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Building a Multi-Dimensional Roadmap

The Product Coalition

In startups, it is actually the company roadmap. As a product leader who is creating this roadmap, you need to treat it as a compass and plan not only for your team and the technology team but rather as the direction that the entire company needs to go in. So, having a great platform but poor content won’t really help them.

Roadmap 151
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Make New Product Features Stick

The Product Guy

If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. Paul Graham tells startups, “Do things that don’t scale.” You may buy this ebook at [link]. Sad but true. Make extra effort to connect on an individual level.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Today’s episode is all about growth, one of the most top of mind questions for entrepreneurs — of all kinds of startups, and especially for consumer ones. Andrew: And that is what startups mostly care about in the early days, because you don’t really have any active users, right? Part 1: User Acquisition. Sonal: Yesss!