An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”
Usersnap
SEPTEMBER 12, 2023
They are often run as a/b tests, to see which change drives higher conversion rates. Hopefully, you have something that differentiates your product from the rest of the pack, but the amount of money you can charge is typically limited by the competitive price points in your space.
Let's personalize your content