The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

The Product Coalition

AUGUST 24, 2021

Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. The importance of building products that customers valued and the limited amount of finances forced startups to take a different approach when building their products.

User Testing 147

User Testing Development Customer Experience Product Research 147

ProductPlan

MARCH 5, 2021

Some product organizations have associate and senior product managers. Product managers in more extensive enterprise settings can even operate under titles that don’t distinctly list out “product manager” in it. Drive the strategy, tactics, and delivery timelines for your product area.

User Testing 132

User Testing Product Research Product Management Product Manager 132

ProductPlan

MARCH 5, 2021

Some product organizations have associate and senior product managers. Product managers in more extensive enterprise settings can even operate under titles that don’t distinctly list out “product manager” in it. Drive the strategy, tactics, and delivery timelines for your product area.

User Testing 98

User Testing Product Research Product Management Product Manager 98