Differentiation Enterprise Inbound Vision 
Userpilot
APRIL 8, 2022
Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing.
ProductPlan
MARCH 17, 2020
A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.
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Intercom, Inc.
JULY 29, 2021
But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We paused all of our enterprise field sales, but in our HQ, we decided to put the foot down and really go for it.
Intercom, Inc.
JUNE 6, 2019
One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Liam: Very early on, we were definitely working with bigger companies with sizable data just because the problem’s more interesting, and that’s where we saw the opportunity and our vision. Things like that.
Intercom, Inc.
OCTOBER 29, 2020
And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. It’s unusual to have folks who have a strong vision who are also open-minded. And so after a few more years doing that, I left and joined a startup.
Gainsight
DECEMBER 23, 2019
Are you selling more to enterprises? You have to have an understanding of how much of your business is enterprise versus SMB. So, is there inbound coming in? So, we look at a number of factors when we’re looking at customer success organizations and even in the venture world, frequently ask how big is your organization?
Business of Software Conference
JANUARY 16, 2020
It’s not your vision in the market. But what I learned after doing this literally like nine thousand times is if you start anywhere you will generally end up with neat positioning that isn’t necessarily differentiated and if you want positioning that wins in a market you have to show how you’re different than everyone else.
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