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5 Costly Branding Mistakes

UX Planet

The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. If you’ve ever felt the pains of uncertainty or the fear of wasting precious resources, then read on. It illuminates your target audience, their pain points, and desires.

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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

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Product Requirements: Using a Written or Visual Framework

Mind the Product

Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. Eric Ries, in his post “What is customer development?

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Make New Product Features Stick

The Product Guy

Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. User personas stand in for users throughout the design of your product. Each one has at least one goal and at least one pain point.

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How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . How Jobs-to-be-Done unlocks customer empathy.

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Is the Freemium Business Model Right for Your SaaS?

Userpilot

In the Product-Led Era, your product is often the best driver of customer acquisition. The freemium business model works by having a small number of customers subsidize a product for the entire user base. B2C and SMB-B2B companies are more likely to develop products that meet those characteristics. What Is Freemium?

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

But are you solving for actual customer problems? The danger, however, lies in mistaking new functionality for actually adding meaningful value to the customer experience. Where are product teams getting their feature ideas? These all point to internal deficiencies in planning rather than problematic execution.