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The 5 Most Lethal Mistakes in Product Development

BrainMates

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Failure Point #3 – No clear differentiation in the market. To that, I say unequivocally NO !

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Around that time, a healthy startup should have established: A solid team A great product/service with at least one core value proposition A base of loyal and highly satisfied customers Once the founder sees good traction with 50+ enterprise customers and/or thousands of users, they face a dilemma.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. Teams may struggle to decide about the product’s features or design, potentially leading to waste.

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User Onboarding in Enterprise SaaS #prodmgmt

The Product Guy

While it sounds simple, it is the most critical and often the most ignored part of the product development cycle. We will explore this subject in the context of Enterprise SaaS where a solution is expected to solve multiple pains and generally has a lot of moving parts and complex workflows. How To Do Enterprise SaaS User Onboarding.

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Six Types of Competition That You Must Be Aware Of

The Product Coalition

It didn’t mean that there was no competition (which is usually a very bad sign), but that the traditional search engines weren’t it. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is. But our real competition wasn’t there.

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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

How to prepare for a user interview, all the way to sharing the results with your team. I compiled this guide back when I was training product managers on my team to be able to run user interviews. Questions not to ask There are such things as bad questions when you’re interviewing a user.