Differentiation Framework Positioning White Paper 
Product Management University
AUGUST 15, 2023
You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy
Pragmatic Marketing
FEBRUARY 25, 2020
Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.
Pragmatic Marketing
FEBRUARY 25, 2020
Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.
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