Product Management University
MAY 16, 2017
To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.
Product Management University
AUGUST 15, 2023
If you stick to the fact that agile is a development methodology and not a product management framework, it will have no impact whatsoever on your agile process. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy Does portfolio management impact our agile process?
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Pragmatic Marketing
FEBRUARY 25, 2020
Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.
Pragmatic Marketing
FEBRUARY 25, 2020
Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.
Agile Velocity
FEBRUARY 15, 2019
When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change. We believe leaders should have a concrete transformation framework to help lead their companies through change. Improving time-to-market. Beating the competition.
Intercom, Inc.
NOVEMBER 20, 2018
The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation. What words do they use?
Agile Velocity
FEBRUARY 15, 2019
When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change. We believe leaders should have a concrete transformation framework to help lead their companies through change. Improving time-to-market. Beating the competition.
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