Framework Positioning Research Software White Paper 
Product Management University
AUGUST 15, 2023
In a portfolio management model, your company is building strength and gaining momentum in key market segments with a portfolio of solutions that’s best suited to propel its growth and profitability. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy Does portfolio management impact our agile process?
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.
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Pragmatic Marketing
FEBRUARY 25, 2020
Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. ” Remember the audience—the customer—while building that messaging framework.
Pragmatic Marketing
FEBRUARY 25, 2020
Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. ” Remember the audience—the customer—while building that messaging framework.
Intercom, Inc.
MARCH 8, 2018
In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. The last 12 of those have been in leadership positions. Make sure you’ve got that viable program or platform.
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