Userpilot

JUNE 12, 2024

Stay agile and adaptable : Stay agile and adaptable in your approach to product marketing, as the market landscape and customer preferences can change rapidly. Be open to experimenting with new strategies, technologies, and channels. There is an abundance of tools for product marketing managers.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. Common outbound effort activities include: Competitive differentiation. Market research. Product planning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

nulab

MAY 10, 2019

Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. This means you’ll need to dedicate a lot of time and effort to innovation, research, and product patenting or trademarking. Differentiation leadership examples include Dyson and Apple.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Customer pain points. Competitive advantage.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98