Customer Churn Rate: How to Calculate and Improve Churn
Userpilot
JULY 18, 2023
For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. Here are other metrics subscription-based companies should track alongside churn: Customer retention rate. Multiply the figure by 100. Poor onboarding. Bad customer service.
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