Differentiation Leadership Positioning Release Management 
bpma ProductHub
FEBRUARY 4, 2018
But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. In summary, here’s how they defined each role: PM.
Gainsight
APRIL 16, 2019
In January, as a result of a merger, I started to search for a customer success leadership position. The easiest way to move into leadership is by being promoted at your current company. Positioning yourself. Now that you’ve decided to start your search, you need to think about how to best position yourself.
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