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Product Marketing Manager Salary [+ Resources to Advance]

Userpilot

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

Key takeaways include product strategy , user research, and the UX/UI design process. The Product Executive Certificate is geared toward senior-level professionals with experience in a product leadership role. It explores product leadership fundamentals and managing growth, among other takeaways.

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What Do Industry Analysts Think About Software Analytics?

Revulytics

In the recent webinar, “Your Product is Perfect, Now Change: Product Innovation Strategies for Desktop Software Vendors in a Cloud World,” IDC analysts Mark Thomason and Jeffrey Hojlo noted that: By 2023, 46% of Software revenue will be from SaaS business models. vs. 55.3%).

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7 Product Leaders to Follow on LinkedIn

ProductPlan

What to expect: Jim’s LinkedIn feed features original written content on product management and product-market fit, videos, and more with his unique take. See Jim Semick’s advice on product leadership in our Spotlights video: 2. Who she is: Product Manager at Capital One. Adrienne Tan. Amber Kearney.

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A behind-the-scenes look at building Product Tours

Intercom, Inc.

To differentiate yourself in a crowded market, ease of use is only part of the equation. But then when we reviewed the proposal with leadership, we actually got pushback. And the feedback was classic product-market fit feedback : “This is a great product, but how big is the market?

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Demystifying Product Marketing for Product Managers

ProductPlan

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?