PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. This means that whatever they work on isn’t always aligned with customer or market needs.

Analytic Tools 95

Analytic Tools Feedback Software Product Research User Testing 95

Roman Pichler

AUGUST 11, 2020

Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. More Information : Market Segmentation Tips and Strategize , pp. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp.

Vision 300

Vision User Testing Research Software Product Research 300

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. I will also do away with the notion of a “Product.” Markets need solutions. The Economics of a product is relative in that sense. Ecosystems? —?As

Framework 122

Framework Reporting Tools Technical Review Systems Review 122

bpma ProductHub

FEBRUARY 4, 2018

Engages in market-sensing activities to determine the future of the product. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Converts market data into requirements for engineering. Communicates the voice of the customer.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. They promote a flat culture or a flat leadership and organizational design.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

ProductPlan

JUNE 5, 2020

Key takeaways include product strategy , user research, and the UX/UI design process. The Product Executive Certificate is geared toward senior-level professionals with experience in a product leadership role. It explores product leadership fundamentals and managing growth, among other takeaways.

Certifications 105

Certifications Customer Experience Artificial Inteligence Product Management 105

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

ProductPlan

AUGUST 10, 2023

Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better. It’s not sexy and won’t land the leadership team any TED Talks. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

Analytic Tools 89

Analytic Tools Feedback Software Research Software Product Research 89

ProductPlan

SEPTEMBER 15, 2020

What to expect: Jim’s LinkedIn feed features original written content on product management and product-market fit, videos, and more with his unique take. See Jim Semick’s advice on product leadership in our Spotlights video: 2. Who she is: Product Manager at Capital One. Adrienne Tan. Amber Kearney.

Leadership 70

Leadership Webinar Differentiation User Testing 70

The Product Guy

DECEMBER 6, 2018

When I started working as a product manager, I understood that identifying and defining the problem is a crucial first step before even thinking about solving it. After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention. About Rashid Manzar.

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 59

User Testing Customer Feedback Differentiation Startups 59

Antwak Blog

JANUARY 29, 2021

Be a Marketeer – Use frameworks to gauge the perfect product-market fit. Be an Architect and an Interior Designer – Build and design products that address consumer pain-points effectively and transpires into a practical and scalable solution. A rewarding career in product management awaits you.

User Testing 52

User Testing User Friction Product Management Product Manager 52

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. But then when we reviewed the proposal with leadership, we actually got pushback. And the feedback was classic product-market fit feedback : “This is a great product, but how big is the market?

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Amplitude

APRIL 11, 2019

Great products emerge from empowered, fully Great products emerge from empowered, fully cross-functional teams. There’s no perfect, one-size-fits-all leadership model. It does not imply some sort of hierarchy between product and X (e.g. Finally, it is not about products “marketing and selling themselves.”

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

ProductPlan

AUGUST 10, 2023

Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better. It’s not sexy and won’t land the leadership team any TED Talks. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

ProductPlan

AUGUST 4, 2020

Yet that wasn’t enough to have a product that stood out from a vast field of online meeting competitors. Through our customer discovery interviews we learned that we could differentiate GoToMeeting with several innovative “features.” First, we made the product easiest to start and use online meeting product on the market.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. Julian Dunn is a senior product manager with Chef Software where he. About Julian Dunn.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Revulytics

DECEMBER 12, 2019

Gartner includes software usage analytics and in-application messaging and polling among the types of in-application feedback product managers should use to improve product-market fit and drive product leadership (Use In-Application Feedback to Continuously Improve Product-Market Fit). vs. 55.3%).

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

Product Innovation Educators

MARCH 21, 2022

My last role at Facebook was as a product manager in the Facebook Reality Labs, which is now Meta. The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product. We had to learn everything again.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Product Innovation Educators

JANUARY 13, 2020

It transformed Adobe from selling boxed products to selling services and subscriptions, creating new value for customers. It was transformational for me because I had been working on smaller seed products, and for the first time I was in a leadership role on a major transformational project. [3:07]

User Testing 85

User Testing Product Research Marketing Research Software 85

Product Management Unpacked

AUGUST 8, 2018

Finally, the product management software organization Pendo in their State of Leadership report states that 44.7% of product managers report to the CMO (the most), while 6.7% report to ‘Product’ (the least). I believe that product management and especially product marketing ARE marketing roles first and foremost.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

People-First Product Leadership

DECEMBER 20, 2023

Data Science, Product Design, and/or UX can help with the evidence analysis. Product Marketing and/or Marketing can contribute real world changes. Together with Product Operations, Product Management and Engineering reflects on the progress. Then divide and conquer the preparation.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

The Product Coalition

JANUARY 16, 2022

a non-trivial task for an on-premise product that needed access to the many assets it needed to monitor. Being plug-and-play, or aiming there, was our added value and a differentiator compared to other security products. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Roadmap 155

Roadmap Data Visualization Customer Experience User Testing 155

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. The nature of SaaS implies that your customer is constantly re-evaluating your product — weekly, monthly, or yearly. Switching has become easier.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. Here’s the market I’m going to win. Upcoming Events. And they hate that.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JUNE 3, 2021

If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. It’s just ultimately our product or more of our product hits the market sooner, which means maybe we win more deals, we can charge more money, right? Paul: Yeah. Why wouldn’t you do it?

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Guy

SEPTEMBER 27, 2016

Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Dominic Gadoury Director Product Management, ADP.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Roadmunk

SEPTEMBER 21, 2017

12 things about product-market fit. I really love this post because most PMs struggle to conceptualize product-market fit, since it varies from product to product. What distinguishes the top 1% of product managers from the top 10%? Author: Tren Griffin. Relentlessly resourceful. Author : Paul Graham.

Article 81

Article User Testing Product Research Technical Review 81

The Product Guy

OCTOBER 25, 2016

Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Dominic Gadoury Director Product Management, ADP.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Bain Public

MAY 24, 2019

We help ambitious organizations create new value by establishing company-wide product-related processes. Our group of experienced Product Managers works closely with CSuite leadership teams removing friction from all touchpoints of the digital consumer experience to deliver product-market fit allowing companies to operate at scale.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

ProductPlan

MARCH 5, 2021

Yet, that wasn’t enough to have a product that stood out from a vast field of online meeting competitors. Through our customer discovery interviews, we learned that we could differentiate GoToMeeting with several innovative “features.” First, we made it the easiest-to-use product on the market.

Roadmap 121

Roadmap Customer Experience Product Research Vision 121