Differentiation Positioning Sales Training UX 
Business of Software Conference
NOVEMBER 30, 2020
Free Q&A with Alex Osterwalder Psychology for UX Masterclass. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation.
The Product Coalition
FEBRUARY 26, 2022
To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results.
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Pragmatic Marketing
OCTOBER 11, 2019
The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. Yeah, absolutely.
Pragmatic Marketing
OCTOBER 11, 2019
The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. Yeah, absolutely.
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