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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The future is in-product communication. Third, a new visual bot builder.

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The Activities of a Strategic Product Manager

ProductPlan

Product vision helps shape the product strategy , a high-level plan describing what you hope to accomplish with your product and how you plan to go about it. A product strategy includes a product vision statement (e.g., increase free-trial downloads by 50% in the next six months), and initiatives (e.g.,

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Marketing doesn’t stop when you’ve acquired a customer

Intercom, Inc.

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Most of those new signups will look at your product once and, for a multitude of reasons, never come back.