eBook Enterprise Product Marketing Weak Development Team 
The Product Coalition
NOVEMBER 13, 2023
In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works.
The Product Coalition
DECEMBER 4, 2023
Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. Here is how it works.
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The Product Coalition
DECEMBER 17, 2023
It didn’t mean that there was no competition (which is usually a very bad sign), but that the traditional search engines weren’t it. The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. In-House Development If you are selling to technical teams, this is a major competitor.
The Product Coalition
JUNE 18, 2023
Being sales-led or product-led is a strategic decision of the company, that goes all the way up to the very basic business model you are betting your success on. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. That’s the whole reason VCs invest in startups.
The Product Coalition
JANUARY 16, 2022
As such, it cannot be limited to include only the product-related parts like features and product KPIs. As a product leader who is creating this roadmap, you need to treat it as a compass and plan not only for your team and the technology team but rather as the direction that the entire company needs to go in.
The Product Coalition
MAY 30, 2021
It brings product practices into the sales funnel and calls for your involvement in each and every step (as you should be doing regardless). It gives you the visibility you always wanted and requires real cross-team collaboration. The general process of product-led growth starts with mapping the customer journey?
Userpilot
MAY 3, 2021
Conversely, if you have 6 clients, of which 2 are enterprise-level and the rest are variable 3-figure amounts per year, it’s probably a better idea to worry about increasing acquisition rates than it is to measure LTV. SaaS companies spend a huge amount on developing and maintaining their product. Source: Postfity.
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