The Product Coalition

JANUARY 24, 2021

For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year. If you are trying to double down on enterprises, you might want to have a more significant percentage coming from that segment.

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Analytic Tools Customer Experience B2C Enterprise 181

The Product Coalition

FEBRUARY 1, 2022

While the ideal PLG model means no-touch sales (that is, no human interaction happens as part of the sales process and the customer simply purchases the product on their own), many successful PLG companies have sales teams. Large enterprise deals tend to close better when there is a person involved, but we need to understand exactly why.

B2B 156

B2B User Testing Enterprise Demo 156

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. a16z Podcast: When Organic Growth Goes Enterprise. In this podcast, a16z partner Martin Casado and I talk about the intersection of enterprise sales and consumerized growth tactics.

User Testing 40

User Testing Enterprise Feedback Software Customer Experience 40

Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Selling SaaS products with a transactional sales model is still a lot easier than going for enterprise customers though.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

The Product Guy

FEBRUARY 3, 2019

For a great introduction, download Intercom’s Jobs To Be Done eBook. In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. Great JTBD resources for beginners: Intercom on Jobs To Be Done (eBook). Better Products.

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User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

DECEMBER 11, 2023

For example, you might say something like “we are still crafting our strategy for the next phase, but until we are ready there are two areas that need attention anyway: simplifying our onboarding process and strengthening our security for enterprise readiness.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For example: after the purchase, tell the user when your product will ship and include a button to the tracking page. For example, that’s when they download the ebook or start the free trial. Company details (e.g.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

JANUARY 16, 2022

enterprise-ready product, happy and retained design partners, new platform launch, etc.). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 12, 2022.

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Roadmap Data Visualization Customer Experience User Testing 151

The Product Coalition

OCTOBER 2, 2022

In our simple example, the crux of the matter is that they only need it when they will actually start using the product, and not when they sign the deal. was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story. That’s how the magic works.

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User Testing Customer Experience Enterprise Strategy 120

The Product Coalition

NOVEMBER 15, 2020

By bringing in new, innovative technology, we can deliver a product that customers are truly happy with. We should sell our product to the largest enterprises out there since they are the only ones who can afford the price we want to charge for it. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Leadership Definition Strategy Roadmap 89

The Product Coalition

SEPTEMBER 19, 2021

Of course, everything I talked about would eventually impact also the features in your product (because a product for a young startup has different requirements than a product for a larger enterprise), but that’s not the main reason to do it. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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User Testing Customer Experience Product Research Startups 138

The Product Coalition

JANUARY 17, 2021

for example, SMB vs. enterprise. It can mean that within your SMB target market, some need your product more than others. Nail it for them, and only then move to support the SMBs who are up next in line in terms of how much they need your solution or the value they can get from your product.

User Testing 109

User Testing Customer Experience B2B Reference 109

The Product Coalition

AUGUST 2, 2020

In our simple example, the crux of the matter is that they only need it when they will actually start using the product, and not when they sign the deal. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an That’s how the magic works. There’s a lot of work and thought behind it, but it’s yours to make.

User Testing 78

User Testing Customer Experience Enterprise Books 78

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

DECEMBER 17, 2023

I know your product is one of a kind , unique, and different from anyone out there (that’s what you usually work hard to show against any competitor), but when I say equivalent I mean that these are products aiming to solve the exact same problem for the exact same market segment. It could be that they do so among other things.

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Technical Review Weak Development Team User Testing Systems Review 119

The Product Coalition

DECEMBER 11, 2023

In either case, eBay would evolve from being a paying customer to becoming an enterprise-grade paying customer. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on June 21, 2023.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Userpilot

APRIL 21, 2024

Pricing Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies. Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

The Product Coalition

JULY 17, 2022

It was only two years later, when I was already a product manager at a different company, that I realized how much he was right. Product leadership starts with the ability to really, deeply understand people?—?customers My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an customers as well as everyone else.

Customer Experience 125

Customer Experience User Testing Workshop Data Visualization 125

The Product Coalition

OCTOBER 12, 2020

The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Product Strategy 114

Product Strategy Strategy User Testing Product Research 114

The Product Coalition

MAY 30, 2021

Bottom-up, High Touch Product-led growth brings a bottom-up, no/low touch sales approach to the enterprise software world. So have them signed up and send them an invoice by the end of each month, to pay just like any other enterprise contract. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Product Research 109

Product Research User Testing Feedback Software Customer Experience 109

The Product Coalition

MAY 9, 2021

Photo by zhang kaiyv from Pexels One of my customers recently shifted from a classic enterprise sales approach to a product-led growth model. We worked on this change for quite some time, and when the first release of the no-touch product was ready it was a major milestone. the product leader?—?to And it is up to you?—?the

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Agile Roadmap Feedback Software User Testing 133

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Userpilot

APRIL 30, 2021

If this means neglecting multiple areas of marketing in order to focus on one or two, then that’s definitely a cost worth bearing. Ultimately, if you spread your marketing budget over 20 different channels, it will be almost impossible to see what’s working unless you have enterprise-level funding. Infographics. White papers.

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Research Software Marketing Technical Advisors Customer Experience 98

Revulytics

AUGUST 8, 2019

You can weight these factors differently, depending on where your product is in its lifecycle, and where company leadership is focused. So if you’re playing catchup, maybe product parity solutions are more important. You can also weight other criteria – such as a request from your biggest enterprise customer.

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Research Software Product Research User Testing Reporting Tools 54

Userpilot

MAY 3, 2021

Conversely, if you have 6 clients, of which 2 are enterprise-level and the rest are variable 3-figure amounts per year, it’s probably a better idea to worry about increasing acquisition rates than it is to measure LTV. The most automated way to follow up on negative feedback is through a qualitative microsurvey. Infographics. Case studies.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Userpilot

MAY 19, 2021

Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. Ebooks, whitepapers, etc. Social Media.

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Research Software B2B User Testing Customer Experience 120