Intercom, Inc.

OCTOBER 8, 2020

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Crowning the customer.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Enterprise.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mind the Product

SEPTEMBER 6, 2018

Over the years I’ve worked alongside a number of enterprise product managers in many companies. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. How the customer would like to get value out of the product.

Enterprise 144

Enterprise Customer Feedback Customer Experience Reporting Tools 144

Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Can we test the market without committing to build a significant new product? What did Shopify do to make it work?

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Mironov Consulting

JUNE 28, 2018

Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup. What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 97

Product Marketing Feedback Software User Testing Marketing 97

ProductPlan

FEBRUARY 23, 2023

Still, product teams can do more to compete and win in this competitive landscape—like standardization, idea management, and launch management. In this webinar, Cameron Fitchett, Director of Product Marketing, and Arabella Friend, Sr.

Enterprise 52

Enterprise Webinar Idea Management Vision 52

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Mind the Product

JULY 30, 2019

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Enterprise 115

Enterprise Product Marketing Marketing 115

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Alchemer Mobile

SEPTEMBER 28, 2023

Now you can schedule workflows and listen to virtually any enterprise system quickly and easily, creating an always-on feedback system By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing In September, we released updates to the library of Alchemer Workflow Initiators.

Feedback Software 241

Feedback Software User Testing Customer Feedback Product Research 241

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 55

Analytic Tools Feedback Software Research Software Customer Communications 55

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Alchemer Mobile

DECEMBER 1, 2023

Improve win rates with more effective customer feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Sales leaders are being asked to deliver more revenue with fewer resources, and a strong win-loss analysis program can boost win rates by up to 50%.

Customer Feedback 130

Customer Feedback User Testing Customer Experience Data Visualization 130

Alchemer Mobile

AUGUST 9, 2023

With the addition of Alchemer Workflow Initiators to Alchemer Workflow, you can listen to events from your third-party enterprise software such as Salesforce, Salesforce Marketing Cloud, Salesforce Service Cloud, Zendesk, and others – to automatically initiate surveys and feedback requests in the context of your customer’s or employee’s experience.

Product Research 130

Product Research Feedback Software Events Feedback Loop 130

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Enterprise : Contact for custom pricing.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Mind the Product

MARCH 23, 2017

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! The post Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Research Software 82

Research Software Enterprise User Testing Workshop 82

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 125

Product Strategy Strategy User Testing Weak Development Team 125

bpma ProductHub

JULY 3, 2018

Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. But not everybody thinks as such. Not because customers don’t want the “best experience”.

Customer Experience 199

Customer Experience Enterprise Product Marketing Marketing 199

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works. What had changed?

Product Strategy 113

Product Strategy Strategy User Testing Weak Development Team 113

The Product Guy

SEPTEMBER 30, 2017

UX/UI Design Lead @ globaledit (New York City, New York, United States) Keywords: designer, enterprise, product design, UI, UX [link]. Senior Product Designer @ Flow (NYC / Hoboken, NJ) Keywords: Designer, Product, UI, UX, Wireframing [link].

Product Marketing 68

Product Marketing Marketing UX Enterprise 68

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Hardware product managers are responsible for building and launching physical products.

Research Software 100

Research Software Analytic Tools Feedback Software Product Research 100

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Andrew Chen

DECEMBER 26, 2018

One of the opinions that always stirs up the hornet’s nest on Twitter is my opinion is that startups should do less brand marketing, PR, and other related activities and instead just focus on product/market fit and highly accountable performance metrics. a16z Podcast: When Organic Growth Goes Enterprise.

User Testing 80

User Testing Enterprise Feedback Software Customer Experience 80

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Aptrinsic

MARCH 19, 2018

A majority of SaaS companies that I have built products for have brought their products to market with a sales led G2M motion. This method was great when we were trying to find product-market fit as the sales reps were close to the customer and we had easy access to interview the customers we engaged with.

Enterprise 40

Enterprise Customer Experience User Testing Outbound 40

The Product Coalition

DECEMBER 13, 2021

The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.

Framework 155

Framework Startups User Testing Onboarding KPIs 155

Aptrinsic

JUNE 7, 2018

A cohort retention analysis is a helpful tool for product teams to understand how many of their users return to their product and after what period of time. Being able to answer each of these questions is critical to delivering the best customer experience and successful product. Has my product achieved Product Market Fit?

User Testing 40

User Testing Product Marketing Customer Experience Analytic Tools 40

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Product Management Unpacked

SEPTEMBER 29, 2021

Why the MS in Product Management degree? I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success.

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Pragmatic Marketing

MAY 1, 2018

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.;

Enterprise 70

Enterprise Customer Experience User Testing Outbound 70