The Product Coalition

FEBRUARY 11, 2024

And so, when we were answering RFIs and RFPs (long requirement documents that large enterprises request vendors to fully answer before they start testing their products) there was almost always a question asking whether or not we supported this capability. I wanted to be able to say yes.

Framework 102

Framework User Testing Customer Experience Definition 102

The Product Coalition

JULY 17, 2022

It was only two years later, when I was already a product manager at a different company, that I realized how much he was right. Product leadership starts with the ability to really, deeply understand people?—?customers My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Customer Experience 123

Customer Experience User Testing Workshop Data Visualization 123

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. This required a whole new level of thinking and a deep understanding of product-market fit.

User Testing 139

User Testing Framework B2B Document 139

The Product Coalition

NOVEMBER 15, 2020

By bringing in new, innovative technology, we can deliver a product that customers are truly happy with. We should sell our product to the largest enterprises out there since they are the only ones who can afford the price we want to charge for it. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Leadership 89

Leadership Definition Roadmap Strategy 89

The Product Coalition

FEBRUARY 1, 2022

While the ideal PLG model means no-touch sales (that is, no human interaction happens as part of the sales process and the customer simply purchases the product on their own), many successful PLG companies have sales teams. Large enterprise deals tend to close better when there is a person involved, but we need to understand exactly why.

B2B 155

B2B User Testing Enterprise Demo 155

The Product Coalition

DECEMBER 17, 2023

I know your product is one of a kind , unique, and different from anyone out there (that’s what you usually work hard to show against any competitor), but when I say equivalent I mean that these are products aiming to solve the exact same problem for the exact same market segment. It could be that they do so among other things.

Technical Review 117

Technical Review Weak Development Team User Testing Systems Review 117

Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Selling SaaS products with a transactional sales model is still a lot easier than going for enterprise customers though.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

The Product Coalition

JANUARY 16, 2022

enterprise-ready product, happy and retained design partners, new platform launch, etc.). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 12, 2022.

Roadmap 149

Roadmap Data Visualization Customer Experience User Testing 149

The Product Coalition

MAY 9, 2021

Photo by zhang kaiyv from Pexels One of my customers recently shifted from a classic enterprise sales approach to a product-led growth model. We worked on this change for quite some time, and when the first release of the no-touch product was ready it was a major milestone. the product leader?—?to And it is up to you?—?the

Agile 131

Agile Roadmap Feedback Software User Testing 131

The Product Coalition

OCTOBER 2, 2022

In our simple example, the crux of the matter is that they only need it when they will actually start using the product, and not when they sign the deal. was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story. That’s how the magic works.

User Testing 118

User Testing Customer Experience Enterprise Strategy 118

The Product Coalition

SEPTEMBER 19, 2021

Of course, everything I talked about would eventually impact also the features in your product (because a product for a young startup has different requirements than a product for a larger enterprise), but that’s not the main reason to do it. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 136

User Testing Customer Experience Product Research Startups 136

The Product Coalition

JANUARY 17, 2021

for example, SMB vs. enterprise. It can mean that within your SMB target market, some need your product more than others. Nail it for them, and only then move to support the SMBs who are up next in line in terms of how much they need your solution or the value they can get from your product.

User Testing 109

User Testing Customer Experience B2B Reference 109

Revulytics

AUGUST 8, 2019

You can weight these factors differently, depending on where your product is in its lifecycle, and where company leadership is focused. So if you’re playing catchup, maybe product parity solutions are more important. You can also weight other criteria – such as a request from your biggest enterprise customer.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54