Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. You might also like: Customer Success, Jobs To Be Done (JTBD) And Quantifying Customer Value Free eBook: Top-Down Customer Discovery – Uncovering The Big Why Customer Success: Making The Shift From Tactical To Strategic In 3 Steps!

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Data Visualization 226

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them.

Framework 120

Framework User Testing Customer Experience Definition 120

The Product Coalition

JUNE 18, 2023

When you are product-led, the company had decided that it is going to grow by selling the same product to each customer. You are going to invest a ton of money in developing the right product for the market (hence the importance of product-market fit ), but once you have it, and you know how to sell it, you can scale exponentially.

Naming 142

Naming User Testing Feedback Software Weak Development Team 142

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 134

Product Strategy Strategy User Testing Weak Development Team 134

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works. What had changed?

Product Strategy 123

Product Strategy Strategy User Testing Weak Development Team 123

The Product Coalition

MARCH 19, 2023

But the first thing Twiggle’s founders asked me to do was to decide which product we are going to create with the amazing technology that they have built so far. This required a whole new level of thinking and a deep understanding of product-market fit. And they go far beyond the product itself.

User Testing 157

User Testing Framework B2B Document 157

The Product Coalition

DECEMBER 6, 2023

Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. Unlike what most people think, the product strategy isn’t the strategy of the product department. That’s about strategy in general.

Product Strategy 123

Product Strategy Research Software Strategy User Testing 123

The Product Coalition

FEBRUARY 18, 2024

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 15, 2024. That’s what real leadership looks like. Are You Bounded by Authority?

Leadership 124

Leadership Presentation Engineering Positioning 124

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 126

Education Marketing Weak Development Team User Testing 126

The Product Coalition

FEBRUARY 4, 2024

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 1, 2024. This analysis will most likely highlight quite a few gaps that you need to address.

Framework 139

Framework Reporting Tools Definition B2C 139

The Product Coalition

MARCH 13, 2022

But when you are still before product-market fit, it means that the product still needs to change and evolve until it is the right thing for your customers. If the only thing preventing you from reaching product-market fit is additional features, you are lucky (or simply wrong ?? But the product will surely change!

Feedback Software 167

Feedback Software Demo Data Visualization User Testing 167

The Product Coalition

FEBRUARY 18, 2023

My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 16, 2023.

Data Visualization 148

Data Visualization Customer Communications Feedback Software User Testing 148

The Product Coalition

JULY 2, 2023

Your product — and you — simply cannot succeed without it. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on June 28, 2023. You shouldn’t treat this as a nice to have.

User Testing 124

User Testing Customer Experience Product Strategy UX 124

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 117

User Testing Workshop B2B Leadership 117

The Product Coalition

DECEMBER 10, 2023

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on November 9, 2023.

ChatGPT 136

ChatGPT Leadership Customer Experience Finance 136

ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

Certifications 105

Certifications Customer Experience Artificial Inteligence Product Management 105

The Product Coalition

JULY 16, 2023

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 12, 2023.

Strategy 146

Strategy Product Management Product Manager Management 146

The Product Coalition

MAY 1, 2022

especially startups on their way to product-market fit, the ARR itself might not be important. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on April 26, 2022.

User Testing 173

User Testing Customer Experience Product Research Definition 173

Gainsight

JULY 12, 2023

Collaborate cross-functionally with Sales, Product, Marketing, and other teams to align customer success objectives with overall company goals. Proven experience in fostering collaboration and alignment with Sales, Product, Marketing, and other customer-facing teams. The post Hiring a CS Ops Leader?

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. Speed-Up the Journey to Product-Market Fit. Always keep an eye on the bigger picture.

User Testing 141

User Testing Feedback Software Product Research Customer Feedback 141

Gainsight

APRIL 21, 2022

If your company has its eye on the sacred hypergrowth status and you are investing in product-led growth, Gainsight has good news for you. We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Product Coalition

JANUARY 28, 2024

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on January 23, 2024. Stay tuned.

Framework 120

Framework Feedback Software User Testing Customer Experience 120

The Product Coalition

DECEMBER 11, 2023

For example, if your journey is along the lines of the general journey toward product-market fit , you might explain that you have identified your Ideal Customer Profile (ICP) and now are in the process of succeeding with a few of them. There are more details to it. Happy roadmapping!

Roadmap 78

Roadmap User Testing Workshop Presentation 78

The Product Coalition

SEPTEMBER 10, 2023

There are usually many more things that are important to the company behind the specific goals (for example, a split of ARR between new and existing accounts, churn rates, or even qualitative signals for product-market fit of a new product), that are impacting the plans of everyone in the company.

Leadership 119

Leadership Strategy User Testing Product Strategy 119

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For example: after the purchase, tell the user when your product will ship and include a button to the tracking page. For example, that’s when they download the ebook or start the free trial. Company details (e.g.

Research Software 103

Research Software Feedback Software User Testing Reporting Tools 103

The Product Coalition

DECEMBER 11, 2023

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on August 21, 2023. Talk to us.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

DECEMBER 11, 2023

Another strategic note about startups that almost goes without saying if you follow my writing, is that before you have product-market fit, finding it should be your only focus. You are an inspiration for a better product world. Thank you, Marty and the SVPG team, for giving us an opportunity to learn from you so closely.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

AUGUST 16, 2020

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on August 11, 2020. not looking backward is easier than ever before.

User Testing 178

User Testing Customer Experience Customer Feedback Product Strategy 178

The Product Coalition

APRIL 22, 2023

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on April 18, 2023. It’s a much faster and easier way to get to an agreement. Less frustration is guaranteed.

Books 151

Books Customer Experience Leadership User Testing 151

The Product Coalition

JANUARY 13, 2021

I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 119

User Testing Definition Product Marketing Marketing 119

The Product Coalition

AUGUST 13, 2023

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on August 9, 2023. Oh, and you’ll also enjoy the ride.

Customer Experience 131

Customer Experience User Testing Generative AI Books 131

The Product Guy

FEBRUARY 3, 2019

For a great introduction, download Intercom’s Jobs To Be Done eBook. In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. Great JTBD resources for beginners: Intercom on Jobs To Be Done (eBook). About John Kresse.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

DECEMBER 10, 2022

My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on December 8, 2022. Everyone will benefit from it.

Vision 139

Vision Consulting Product Research Definition 139

The Product Coalition

JULY 30, 2023

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 27, 2023. If you are solving a problem that people don’t feel that they have or wish to solve, you need to walk away.

User Testing 123

User Testing Customer Experience Webinar Consulting 123

The Product Coalition

JANUARY 4, 2021

If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on December 30, 2020.

Education 154

Education Marketing Weak Development Team Advertising 154

The Product Coalition

JULY 18, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 5, 2021.

Product Strategy 187

Product Strategy Strategy Research Software Technical Review 187