The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Strategy is not like solving a mathematical equation.

Product Strategy 184

Product Strategy Strategy Research Software Technical Review 184

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. in detail?—?which

Vision 104

Vision Product Strategy Strategy User Friction 104

Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. While those mid and senior-level managers are usually in the know about some aspects of the customer’s strategy, they may not have the full perspective beyond their area of responsibility. Kudos if you’re already there.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. If you are only beginning, it’s clear why.

Naming 134

Naming User Testing Feedback Software Weak Development Team 134

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 115

Education Marketing Weak Development Team User Testing 115

The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. I’ll start with the former.

Leadership 109

Leadership User Testing Strategy Product Strategy 109

The Product Coalition

JULY 2, 2023

If you have great marketing and sales people, they will come to you and ask deep questions about the customer profile and the value that you are expecting to deliver to these customers. They will then build their entire strategy according to your answers so that all the departments work together to generate success.

User Testing 113

User Testing Customer Experience Product Strategy UX 113

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. That’s why the product strategy is so important?—?it They needed something else.

User Testing 131

User Testing Feedback Software Product Research Customer Feedback 131

The Product Coalition

DECEMBER 11, 2023

The roadmap brings the strategy to life, and therefore the roadmap story should start by clarifying the strategy. Part 1: What Are We Trying to Achieve Every strategy starts with a goal. Note that this is a metaphor for your strategy, not your UX. You still need both, but separating them from each other gives you freedom.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 170

User Testing Customer Experience Customer Feedback Product Strategy 170

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. Today I will focus more on leadership and strategy. Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 107

User Testing Workshop B2B Leadership 107

The Product Coalition

DECEMBER 11, 2023

Great marketing people can’t always market well either. They need your help in the form of a clear value proposition and product strategy. Because this deck that sells your product should be a manifestation of your product strategy , and if you don’t have a good one, your salespeople cannot do their job.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

Gainsight

JULY 12, 2023

In short, having a strong CS leader at the helm of your CS Ops strategy is make-or-break. Develop and execute strategies to optimize the customer success journey, ensuring a seamless and delightful experience for our customers. Familiarity with digital engagement strategies and methodologies is a plus. Here’s What to Look for.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. That’s why they are looking to hire a product leader and not just a senior product manager.

User Testing 113

User Testing Product Research Consulting Leadership 113

The Product Coalition

MAY 1, 2022

especially startups on their way to product-market fit, the ARR itself might not be important. This is part of the definition of strategy?—?it’s Strategy is hard. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It sounds scary, but for some companies?—?especially

User Testing 162

User Testing Customer Experience Product Research Definition 162

Gainsight

APRIL 21, 2022

We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. Top KPIs Every Product Manager Should Track.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Should you hire a senior product manager? Who Should You Hire?

Product Management 170

Product Management Product Manager User Testing Weak Development Team 170

The Product Coalition

DECEMBER 11, 2023

They are all based on real stories of product leaders I work with as a consultant or in the CPO Bootcamp , and I’m sure you’ll find them as real as they are. A Roadmap Without a Strategy It’s this time of the year again, and everybody needs to plan their roadmaps. But this creates a false sense of peacefulness.

Roadmap 78

Roadmap User Testing Strategy Customer Experience 78

The Product Coalition

JANUARY 4, 2021

at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 147

Education Marketing Weak Development Team Advertising 147

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. It is the separation that helps you sharpen your strategy. How detailed?

User Testing 118

User Testing Definition Product Marketing Marketing 118

The Product Coalition

OCTOBER 26, 2020

When it comes to the product leader (in early-stage startups it is often even the same person as the hands-on product manager), they still see the importance of the role in the orchestration of the product execution. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?

User Testing 128

User Testing CTO Definition Product Research 128

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 139

Customer Experience Product Research User Testing Data Visualization 139

The Product Coalition

JULY 30, 2023

Once you understand what is it exactly, you can formulate a strategy. For example, my strategic consulting clients usually need me when they realize they have a product strategy problem (even if they don’t call it that way). It’s pivot time.

User Testing 112

User Testing Customer Experience Webinar Consulting 112

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It explores product leadership fundamentals and managing growth, among other takeaways.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them.

Framework 109

Framework User Testing Customer Experience Definition 109

The Product Coalition

MARCH 19, 2023

But the first thing Twiggle’s founders asked me to do was to decide which product we are going to create with the amazing technology that they have built so far. This required a whole new level of thinking and a deep understanding of product-market fit. And they go far beyond the product itself.

User Testing 147

User Testing Framework B2B Document 147

The Product Coalition

NOVEMBER 15, 2020

When the CEO sets the strategy, what is your role as a product leader? How can you be strategic when the strategy is set by someone else? When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management?

Leadership 90

Leadership Definition Roadmap Strategy 90

The Product Guy

FEBRUARY 3, 2019

For a great introduction, download Intercom’s Jobs To Be Done eBook. In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. In hindsight, my recruiting strategy was too broad. About John Kresse.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

JUNE 19, 2022

Let’s say, for example, that you have now 2 full hours to work on your product strategy. Working on the product strategy” is way too vague. So go treat yourself with some productivity time! My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an That’s awesome and very important.

User Testing 130

User Testing Strategy Customer Experience Market Research 130

The Product Coalition

FEBRUARY 18, 2023

My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 16, 2023.

Data Visualization 138

Data Visualization Customer Communications Feedback Software User Testing 138

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. It is your job to make sure the product goes in the right direction, but when you have a strategic debt, the right direction is a very vague term.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

DECEMBER 11, 2023

You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. There are many ways to crisp up your strategy. But how would marketing and sales know what to work on? It always helps.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Company details (e.g.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104