The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap.

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. If you are only beginning, it’s clear why.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. That’s why the product strategy is so important?—?it They needed something else.

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User Testing Feedback Software Product Research Customer Feedback 124

The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. I’ll start with the former.

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Leadership Strategy User Testing Product Strategy 103

The Product Coalition

DECEMBER 11, 2023

Great marketing people can’t always market well either. They need your help in the form of a clear value proposition and product strategy. Because this deck that sells your product should be a manifestation of your product strategy , and if you don’t have a good one, your salespeople cannot do their job.

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Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

JULY 2, 2023

If you have great marketing and sales people, they will come to you and ask deep questions about the customer profile and the value that you are expecting to deliver to these customers. They will then build their entire strategy according to your answers so that all the departments work together to generate success.

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User Testing Customer Experience Product Strategy UX 107

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 164

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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User Testing Workshop B2B Leadership 102

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

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Customer Experience Product Research User Testing Data Visualization 132

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. Today I will focus more on leadership and strategy. Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked.

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The Product Coalition

OCTOBER 26, 2020

When it comes to the product leader (in early-stage startups it is often even the same person as the hands-on product manager), they still see the importance of the role in the orchestration of the product execution. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?

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The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. That’s why they are looking to hire a product leader and not just a senior product manager.

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User Testing Product Research Consulting Leadership 107

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

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Education Marketing Weak Development Team User Testing 109

The Product Coalition

DECEMBER 11, 2023

The roadmap brings the strategy to life, and therefore the roadmap story should start by clarifying the strategy. Part 1: What Are We Trying to Achieve Every strategy starts with a goal. Note that this is a metaphor for your strategy, not your UX. You still need both, but separating them from each other gives you freedom.

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Roadmap User Testing Workshop Presentation 78

The Product Coalition

JULY 30, 2023

Once you understand what is it exactly, you can formulate a strategy. For example, my strategic consulting clients usually need me when they realize they have a product strategy problem (even if they don’t call it that way). It’s pivot time.

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User Testing Customer Experience Webinar Consulting 106

The Product Coalition

DECEMBER 11, 2023

You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. There are many ways to crisp up your strategy. But how would marketing and sales know what to work on? It always helps.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

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Product Strategy Strategy Research Software Product Research 113

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. It is the separation that helps you sharpen your strategy. How detailed?

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User Testing Definition Product Marketing Marketing 118

ProductPlan

JUNE 5, 2020

The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. product manager, product owner, product marketing, etc.)

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Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Should you hire a senior product manager? Who Should You Hire?

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The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. It is your job to make sure the product goes in the right direction, but when you have a strategic debt, the right direction is a very vague term.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

JUNE 19, 2022

Let’s say, for example, that you have now 2 full hours to work on your product strategy. Working on the product strategy” is way too vague. So go treat yourself with some productivity time! My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an That’s awesome and very important.

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User Testing Strategy Customer Experience Market Research 124

The Product Coalition

NOVEMBER 15, 2020

When the CEO sets the strategy, what is your role as a product leader? How can you be strategic when the strategy is set by someone else? When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management?

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Leadership Definition Strategy Roadmap 89

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them.

Framework 104

Framework User Testing Customer Experience Definition 104

The Product Coalition

JANUARY 4, 2021

at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 141

Education Marketing Weak Development Team Advertising 141

The Product Coalition

MARCH 19, 2023

But the first thing Twiggle’s founders asked me to do was to decide which product we are going to create with the amazing technology that they have built so far. This required a whole new level of thinking and a deep understanding of product-market fit. And they go far beyond the product itself.

User Testing 140

User Testing Framework B2B Document 140

The Product Coalition

DECEMBER 7, 2020

Last week’s learning session in the CPO Bootcamp was dedicated to product strategy. One of the things I said there is that strategy starts with the goals. To create a solid product strategy you must understand the company goals, but more than that?—?you both in terms of strategy and in terms of the organization.

Leadership 89

Leadership Strategy Product Strategy User Testing 89

The Product Coalition

SEPTEMBER 19, 2021

When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Make yourself an expert in this area as well.

User Testing 138

User Testing Customer Experience Product Research Startups 138

The Product Coalition

FEBRUARY 18, 2023

My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 16, 2023.

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Data Visualization Customer Communications Feedback Software User Testing 132

The Product Coalition

SEPTEMBER 6, 2021

Make It Easy for Them to Help You In the CPO Bootcamp , the participants submit every week a piece of their product strategy for feedback. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an I’m a big fan of MS-Word, but for this specific task, it is much easier for me to work with google docs.

Customer Experience 156

Customer Experience User Testing Customer Feedback Data Visualization 156

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Sales need to be able to connect the specific need of that target audience to the actual product, which in turn needs to deliver on the value originally promised by marketing.

Product Strategy 114

Product Strategy Strategy User Testing Product Research 114

The Product Coalition

JANUARY 28, 2024

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on January 23, 2024. Stay tuned.

Framework 104

Framework Feedback Software User Testing Customer Experience 104

The Product Coalition

FEBRUARY 1, 2021

These can be things related to the product or the strategy?—?for for example, we are working on a plan to enter a new market?—?or My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an or even things like we started looking for a new office, we are about to hire a customer success lead, and so on.

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The Product Coalition

AUGUST 13, 2023

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on August 9, 2023. Oh, and you’ll also enjoy the ride.

Customer Experience 113

Customer Experience User Testing Generative AI Books 113

The Product Coalition

OCTOBER 30, 2022

It’s much more important to say that we are trying to establish initial signals of product-market fit than to say that we need a certain ARR value. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Note that the qualitative here is much more important than the quantitative definition.

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