The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.

Product Strategy 105

Product Strategy Strategy User Testing Weak Development Team 105

The Product Coalition

MAY 9, 2021

When I talk about roadmaps with younger product leaders, I often hear things like “we don’t need one, we are agile” or “why build a roadmap when things will surely change”. The roadmap sets the strategic direction of the company, and when built right it also doesn’t have to change that frequently, despite your agility.

Agile 131

Agile Roadmap Feedback Software User Testing 131

Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. While those mid and senior-level managers are usually in the know about some aspects of the customer’s strategy, they may not have the full perspective beyond their area of responsibility. Kudos if you’re already there.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. What is a product marketing strategy? Key Takeaways.

Research Software 60

Research Software Analytic Tools Feedback Software Onboarding KPIs 60

The Product Coalition

DECEMBER 11, 2023

They are all based on real stories of product leaders I work with as a consultant or in the CPO Bootcamp , and I’m sure you’ll find them as real as they are. A Roadmap Without a Strategy It’s this time of the year again, and everybody needs to plan their roadmaps. But this creates a false sense of peacefulness.

Roadmap 78

Roadmap User Testing Strategy Customer Experience 78

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

The Product Coalition

JUNE 8, 2020

It was clear to me that there is a challenge that every single product leader worldwide is dealing with these days, and it is the necessity to redefine and adjust their product or business strategy, and do it fast. Understand what is the goal of your (new) strategy so that you can build the right path to get there.

Strategy 78

Strategy Product Research Customer Experience User Testing 78

The Product Coalition

FEBRUARY 4, 2023

The product strategy plays a critical role here. The definition of a product strategy is not the strategy of the product department. It’s a strategy that explains how the company is going to succeed based on the product. Think about selling non-existing features just to win a large deal.

Leadership 140

Leadership User Testing Product Strategy Strategy 140

The Product Coalition

JANUARY 8, 2019

Eisenhower Why agile teams need a product roadmap There are many discussions out there on both the importance of, and lack of importance of agile product roadmaps. I am a firm believer that an agile product roadmap is an important document for all agile teams. Instead, we consider the idea of planning.”

Agile 60

Agile Roadmap Vision Customer Feedback 60

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Everyone knows market feedback is a must so that’s where you are going —  working with your customers, listening to them , and implementing a lot of what they say.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. I know, a competitive analysis is not a roadmap presentation , but what I’m talking about here is not related to features. When you are asked to provide competitive analysis, don’t treat it as a chore.

User Testing 109

User Testing Customer Experience Customer Feedback Presentation 109

The Product Coalition

NOVEMBER 15, 2020

When the CEO sets the strategy, what is your role as a product leader? How can you be strategic when the strategy is set by someone else? When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management?

Leadership 89

Leadership Definition Strategy Roadmap 89

Gainsight

APRIL 21, 2022

We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. Product Experience . Product Adoption.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Product Coalition

MARCH 19, 2023

Even when I created a strategic roadmap, it refined the already existing product and extended it, but it didn’t create a whole new thing. Most product people start at this level. In your first product role, you are most likely to work on an existing product and on relatively small changes.

User Testing 139

User Testing Framework B2B Document 139

The Product Coalition

JUNE 28, 2020

cioruk on Unsplash You just finished working on your strategic roadmap. You completed your planning and started applying the new roadmap to the upcoming sprints. You have a strategy, you are just unable to make progress with it. The alternative is not having a solid product strategy, and that’s a debt much harder to close.

User Testing 78

User Testing Customer Experience Leadership Product Research 78

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 100

User Testing Workshop B2B Leadership 100

The Product Coalition

FEBRUARY 18, 2023

If teams don’t communicate well, for example around the roadmap and plans, putting all the information in a tool won’t solve the problem. Why Tools Are Not the Answer was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.

Data Visualization 130

Data Visualization Customer Communications Feedback Software User Testing 130

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

JANUARY 24, 2021

Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about product management, what should these goals be? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Analytic Tools 179

Analytic Tools Customer Experience B2C Enterprise 179

Under 10 Consulting

JANUARY 2, 2020

product strategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and . product growth. manager (or product marketing manager) taking on expansion of products that are currently available, the products we have.

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87

The Product Coalition

SEPTEMBER 6, 2021

Give Them the Information They Want One of the most common pitfalls I see with product leaders’ personal customer experience is related to information. Status reports, ETAs, metrics, roadmap, questions on functionality, and the list goes on and on. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Customer Experience 154

Customer Experience User Testing Customer Feedback Data Visualization 154

The Product Coalition

FEBRUARY 27, 2022

This is true for people, but also for anything else you encounter, like processes, strategy, and even the product itself. These goals can include, for example, organizing the roadmap , making sure specific processes work well or building a team. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Weak Development Team 134

Weak Development Team Leadership Data Visualization Positioning 134

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. You’ve come to the right place. Ready to dive in?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Gainsight

NOVEMBER 15, 2021

World-class NRR is 125%, and as you might expect, it’s impossible to achieve that level without a comprehensive strategy across departments. Consider introducing digital success strategies. The new strategies created from your CS Ops leadership will need to be tested. Reaching World-Class NRR Metrics. Visibility. Experience.

Feedback Software 52

Feedback Software Customer Experience Reporting Tools Data Visualization 52

The Product Coalition

MAY 28, 2022

Photo by Kampus Production from Pexels I always try to practice what I preach. When I talk about product strategy, I apply the same methodologies to my own company although my product is not technological. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It’s the only way forward.

Framework 134

Framework User Testing Dashboard Customer Experience 134

Userpilot

APRIL 30, 2021

Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play. This is especially true if none of your founding team members have any deep marketing strategy expertise.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

ProductPlan

OCTOBER 26, 2021

Anyone in product for a few years quickly notices no fixed definition of product management from one company to another. Some view Product as an equal peer to Marketing, Sales, and Engineering, while others tuck it away under a VP of Product Marketing or a CTO.

CTO Coach 86

CTO Coach User Testing Product Research Data Visualization 86

The Product Coalition

FEBRUARY 12, 2020

It could be because the market is always moving faster than we can, and we are constantly chasing it, or because to make an impact we are 100% dependant on other people (as much as I hate to admit it, even an amazing product strategy document won’t make an impact unless people adopt and implement it). Write down your to-do list.

Customer Experience 78

Customer Experience Product Management Product Manager User Testing 78

Under 10 Consulting

JUNE 6, 2019

Some companies put product managers in development; others in marketing. Product management in Marketing. For some companies, marketing is a horizontal department, focused on strategy across all products and all markets. Product management in Development. What are the merits of each?

Weak Development Team 40

Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

JULY 5, 2020

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on June 29, 2020. Good luck to all the MC2020 finalists, may we all make a great impact in everything we do!

Customer Experience 78

Customer Experience User Testing Technical Review Startups 78

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. How to creatively market a new category. It’s super important to think early on about what strategy you have.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

NOVEMBER 8, 2020

Some product managers translate “owning the prioritization and time allocation of the technical debt” to “allocate to it as little time as possible, ideally none” , and that’s absolutely not what it means. Your job as a product manager is not to be the gatekeeper of the roadmap from engineering. Who Owns the Technical Debt?

Customer Experience 69

Customer Experience Engineering User Testing Definition 69

Revulytics

AUGUST 8, 2019

Or about supporting the market of many? Some activities are market based, and some are customer based. Furthermore, some are about future deliverables – say a roadmap. Development focuses primarily on future deliverables for a market full of customers. Executives rarely measure product managers on product support.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Product webinars. Visually appealing infographics.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52