The Product Coalition

DECEMBER 11, 2023

The technical writer I hired was quite experienced and had a background in marketing. When we reviewed the product, she started asking me questions that I didn’t have a ready answer for. Great marketing people can’t always market well either. The API was well-defined. Turned out I was wrong. Talk to us.

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Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

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The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

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Education Marketing User Testing Weak Development Team 114

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. You might also like: Customer Success, Jobs To Be Done (JTBD) And Quantifying Customer Value Free eBook: Top-Down Customer Discovery – Uncovering The Big Why Customer Success: Making The Shift From Tactical To Strategic In 3 Steps!

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Customer Experience Product Research Government Leadership 130

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

Product Strategy 110

Product Strategy Strategy User Testing Weak Development Team 110

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

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Onboarding KPIs Customer Experience User Testing Data Visualization 226

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. It’s an opportunity for clarity.

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Product Strategy Strategy User Testing Weak Development Team 121

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. Not all markets want to buy this way.

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Naming User Testing Feedback Software Weak Development Team 131

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them.

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Framework User Testing Customer Experience Definition 107

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

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The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Try including marketing, sales, customer success, and the CEO in the discussion. If you are in B2C it’s usually different personas. Ideally, this should be a group exercise. Next week I’ll talk about how to address them.

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I Wonder The Value

JANUARY 26, 2016

Why “note” could create such revenue As Mr. Umeki pointed out, when we try to sell text contents, we needed the form of ebook or newsstand magazine. Yuhei Umeki, the founder of online media, THE STARTUP , earned 10,000 USD from own 30 USD magazine. This context forces digital contents to have an accepted form and price as a paper media.

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Blog Magazine UX Startups 40

The Product Coalition

JULY 2, 2023

If you have mediocre marketing and sales people, it wouldn’t work. If you have good marketing and sales people, they will be able to sell the product to some extent based on their network and talent. It’s much more than a UX exercise, it ties directly into your product strategy. You shouldn’t treat this as a nice to have.

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User Testing Customer Experience Product Strategy UX 111

The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there.

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The Product Coalition

MARCH 13, 2022

But when you are still before product-market fit, it means that the product still needs to change and evolve until it is the right thing for your customers. If the only thing preventing you from reaching product-market fit is additional features, you are lucky (or simply wrong ??

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Feedback Software Demo Data Visualization User Testing 157

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

AUGUST 16, 2020

At some point, especially when you want to start marketing more systematically and go beyond the initial introduction stages within your own cycles, this definition is too wide. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

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The Product Coalition

DECEMBER 10, 2023

Are we targeting the same ICP for new revenue or are we actually developing a new market segment? For example, marketing, finance, sales, customer success, and the CEO each have their own worldview based on what they see and what they can’t see from where they stand. It’s only when you break it down that it gets interesting.

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ChatGPT Leadership Customer Experience Finance 124

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. Speed-Up the Journey to Product-Market Fit. than on paper when they started.

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User Testing Feedback Software Product Research Customer Feedback 128

The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

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User Testing Definition Product Marketing Marketing 118

The Product Coalition

FEBRUARY 18, 2024

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 15, 2024. That’s what real leadership looks like. Are You Bounded by Authority?

Leadership 111

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ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

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Certifications Customer Experience Artificial Inteligence Product Management 105

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example, you run paid ads to drive traffic to your product-led blog posts. Their needs, wants , and pain points. Company details (e.g. Attest website.

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Research Software Feedback Software User Testing Reporting Tools 97

The Product Coalition

MAY 1, 2022

about the market, the customers, the product, the business, the plans ahead? especially startups on their way to product-market fit, the ARR itself might not be important. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Anything you raise is considered relevant until proven otherwise.

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User Testing Customer Experience Product Research Definition 159

The Product Coalition

DECEMBER 11, 2023

Do we want it to come from a specific product or market segment? Company-level goals are typically set by management, and as a product leader, it’s your job to help management clarify these goals further. If you follow the product-market fit example from above, it is clear that you need to focus on retention.

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Roadmap User Testing Workshop Presentation 78

The Product Coalition

SEPTEMBER 10, 2023

There are usually many more things that are important to the company behind the specific goals (for example, a split of ARR between new and existing accounts, churn rates, or even qualitative signals for product-market fit of a new product), that are impacting the plans of everyone in the company.

Leadership 107

Leadership Strategy User Testing Product Strategy 107

The Product Coalition

JULY 30, 2023

Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. They could be market changes — now is a great time to offer AI-related training services, for example.

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The Product Coalition

DECEMBER 11, 2023

A good product strategy helps exactly with that, not only in the sense that a good strategy makes execution much easier but also in the sense that the goal is no longer time to market, it should be time to outcome, or time to money if you prefer that and are in the relevant stage. You are an inspiration for a better product world.

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Workshop Customer Feedback Leadership User Testing 78

Gainsight

JULY 12, 2023

Collaborate cross-functionally with Sales, Product, Marketing, and other teams to align customer success objectives with overall company goals. Proven experience in fostering collaboration and alignment with Sales, Product, Marketing, and other customer-facing teams. The post Hiring a CS Ops Leader?

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

FEBRUARY 18, 2023

My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 16, 2023.

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Data Visualization Customer Communications Feedback Software User Testing 136

Gainsight

APRIL 21, 2022

If your company has its eye on the sacred hypergrowth status and you are investing in product-led growth, Gainsight has good news for you. We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Product Coalition

JULY 16, 2023

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 12, 2023.

Strategy 140

Strategy Product Management Product Manager Management 140

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

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Analytic Tools Customer Experience B2C Enterprise 185

The Product Coalition

JULY 18, 2021

For example, such characteristics can be that your strategy needs to be able to make you a unicorn within 5 years, be related to your current domain, address your current target market, or maybe the opposite?—?expand My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Product Strategy Strategy Research Software Technical Review 183

The Product Coalition

DECEMBER 19, 2021

They cannot (and should not) let go of defining and designing their product themselves so early. Developing the product has a significant impact on the company’s strategy, and founders must live the market and their customer’s needs in order to define the company’s strategy. With that in mind, go get the best people you can.

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The Product Coalition

NOVEMBER 23, 2021

Backed by a rich business background, he took over the sales and marketing departments and started to put them on an operational pace that created stability and transparency. took over the product department as well, but here he tackled a challenge he wasn’t prepared for. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Product Management Product Manager Data Visualization Management 148