The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

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Intercom, Inc.

SEPTEMBER 10, 2020

Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). I think that’s message-market fit.

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The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

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Naming User Testing Feedback Software Weak Development Team 128

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

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The Product Coalition

MARCH 13, 2022

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. And if your product is so innovative that you are aiming to create a new category as many startups do, it’s even worse. The truth is quite different.

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The Product Coalition

FEBRUARY 18, 2023

Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. It’s no wonder there are many tools that try to resolve this. Here’s why.

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The Product Coalition

DECEMBER 11, 2023

Especially with startups, by the way, which Marty mentioned to be “ so easily distracted ”. The problem is that for startups, even the vision needs to be very flexible, so staying focused is much harder — and much more important as well. You are an inspiration for a better product world. “ That’s what makes it so hard!

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The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there.

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The Product Coalition

JULY 18, 2021

is the CPO of a startup in transition. In fact, the lean startup approach says that there will always be a better one around the corner, but you must take the turn first to see it. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Sounds confusing? Photo by Cup of Couple from Pexels W.

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I Wonder The Value

JANUARY 26, 2016

While Mr. Yuhei Umeki, the founder of online media, THE STARTUP , earned 10,000 USD from own 30 USD magazine. Why “note” could create such revenue As Mr. Umeki pointed out, when we try to sell text contents, we needed the form of ebook or newsstand magazine.

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The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).

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The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

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The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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The Product Coalition

AUGUST 16, 2020

At some point, especially when you want to start marketing more systematically and go beyond the initial introduction stages within your own cycles, this definition is too wide. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

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The Product Coalition

FEBRUARY 18, 2024

Challenge Upwards The CEO, startup founders, or your management chain up to the CEO, have authority over you. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 15, 2024.

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The Product Coalition

DECEMBER 11, 2023

We were trying to catch up and close the timeline gaps SARS has created for an important tech transfer project with a Chinese startup. One of my favorites is to ask someone to play your devil’s advocate (which is what I do with the startups I’m advising to) and take their feedback super seriously. It always helps.

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The Product Coalition

MAY 1, 2022

about the market, the customers, the product, the business, the plans ahead? especially startups on their way to product-market fit, the ARR itself might not be important. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an What decisions have we already made (about all of the above)?

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The Product Coalition

NOVEMBER 23, 2021

Here is a new way to look at product management goals, and make them a useful tool for both you and your team. was the COO of a Series C startup. He was brought in as the startup entered hyper-growth and needed someone to help with all of that scaling. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Mixpanel

NOVEMBER 8, 2021

Here’s what we learned about predicting retention by just jumping in with the product usage data. Tying analytics to business goals in a product-led startup. First things, first: Make sure you’re tracking the right things and tying them to the most important product outcomes.

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The Product Coalition

OCTOBER 26, 2020

Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important. Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

JULY 30, 2023

Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. A generic segmentation like “startups of 50–100 people” is not good enough for two reasons.

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The Product Coalition

MARCH 27, 2022

The reason it took so long is that finding the right product strategy is a bidirectional dance with the market , and we need to take the new strategy attempts to the market and see our potential customers’ feedback before we can get any insight on how it works and go back to the drawing board to make it better and more precise.

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The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

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The Product Coalition

JUNE 13, 2021

That’s why although CEOs sometimes tell me that they want the vision to come from the product leader, I believe that what they usually mean is that they want the product leader to take their own larger vision and shape it into something that the entire company can work with to bring this vision to life.

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Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

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The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. They don’t actually use the product, or not as frequently as you would like them to. That’s the first 2 A’s.

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The Product Coalition

SEPTEMBER 19, 2021

They take an opportunity to grow in their career, say as the CPO of a startup or as a Director in a larger company. What this means is that when you define your ideal customer profile, you should think about the steps that they would need to go through before they are ready for your product. 50 people or so?—?the

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The Product Coalition

DECEMBER 10, 2022

As product leaders, we constantly struggle to balance between getting guidance from above and setting the direction ourselves. The CEO, or any of the founders if you are in a startup, seems to rightfully want to set the tone. Or do they? Here are 3 things you want to pay attention to. Everyone will benefit from it.

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The Product Coalition

MARCH 12, 2023

It’s Not About the Plumbing When we work with startups it’s usually a long-term relationship. We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader.

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The Product Coalition

JANUARY 16, 2022

Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on. In startups, it is actually the company roadmap. As such, it cannot be limited to include only the product-related parts like features and product KPIs.

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The Product Coalition

SEPTEMBER 11, 2022

We talked about my blog (I had an anonymous blog where I wrote about my life), my volunteering experience as a medical clown and working in hospitals with kids, and also about mathematics, computer science, and marketing. Working in the startup nation, many of the product leaders I coach?—?either Things are definitive.

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The Product Coalition

FEBRUARY 1, 2021

Photo by Pedro Figueras from Pexels As the importance of product management for business success becomes clearer, many startups give one of the founders the product leadership role. It can be a full-blown CPO responsibility or a CTO who runs both product and technology. Don’t worry, you are still needed.

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The Product Coalition

DECEMBER 21, 2020

For example, a product onboarding issue can be solved with better documentation, a change in product design, or even better marketing focus to make sure people know what to expect when they get to experience the product. As a mature startup CEO once told me, “this is a decision I simply cannot make”.

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Presentation Customer Experience User Testing Data Visualization 147

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck). How startups die from their addiction to paid marketing.

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Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Why offline products are so compelling for acquiring customers. I’ve linked to the Soundcloud and included a transcript below.

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User Testing Marketing Analytic Tools Customer Experience 75

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck). How startups die from their addiction to paid marketing.

User Testing 40

User Testing Enterprise Feedback Software Customer Experience 40