eBook Enterprise Product Marketing Product Strategy 
The Product Coalition
NOVEMBER 13, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.
The Product Coalition
DECEMBER 4, 2023
The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.
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The Product Coalition
OCTOBER 12, 2020
In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). Instead of being special, it was very specific.
The Product Coalition
JUNE 18, 2023
It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. If you are only beginning, it’s clear why.
The Product Coalition
DECEMBER 11, 2023
The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. In either case, eBay would evolve from being a paying customer to becoming an enterprise-grade paying customer. It must make sense for people to make even a single purchase.
The Product Coalition
DECEMBER 17, 2023
I’m sure that your product, too, has a generic list of competitors. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is. It could be that they do so among other things.
The Product Coalition
DECEMBER 31, 2023
Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.
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