The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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The Product Coalition

FEBRUARY 11, 2024

And so, when we were answering RFIs and RFPs (long requirement documents that large enterprises request vendors to fully answer before they start testing their products) there was almost always a question asking whether or not we supported this capability. I wanted to be able to say yes.

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Framework User Testing Customer Experience Definition 102

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. This required a whole new level of thinking and a deep understanding of product-market fit.

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The Product Coalition

JANUARY 24, 2021

For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year. If you are trying to double down on enterprises, you might want to have a more significant percentage coming from that segment.

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Analytic Tools Customer Experience B2C Enterprise 179

The Product Coalition

FEBRUARY 1, 2022

While the ideal PLG model means no-touch sales (that is, no human interaction happens as part of the sales process and the customer simply purchases the product on their own), many successful PLG companies have sales teams. Large enterprise deals tend to close better when there is a person involved, but we need to understand exactly why.

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The Product Coalition

NOVEMBER 15, 2020

When the CEO sets the strategy, what is your role as a product leader? How can you be strategic when the strategy is set by someone else? When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management?

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Leadership Definition Roadmap Strategy 89

The Product Guy

FEBRUARY 3, 2019

For a great introduction, download Intercom’s Jobs To Be Done eBook. In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. In hindsight, my recruiting strategy was too broad. More About The Product Mentor.

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User Testing Customer Feedback Product Management Product Manager 124

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Company details (e.g.

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Research Software Feedback Software User Testing Reporting Tools 104

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

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The Product Coalition

MAY 30, 2021

It brings product practices into the sales funnel and calls for your involvement in each and every step (as you should be doing regardless). But most of all, it is exciting because it gives you an opportunity to see your strategy coming to life in short cycles with immediate feedback loops. But this isn’t the case.

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Product Research User Testing Feedback Software Customer Experience 109

The Product Coalition

OCTOBER 2, 2022

I want to make it super clear that although you have a specific outcome in mind, in most cases the best strategy is to start with listening, and not with stating your desired outcome right at the beginning of the meeting. It is usually about a decision to be made. That’s how the magic works. How to Lead Your Audience to the Result You Want?

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User Testing Customer Experience Enterprise Strategy 118

The Product Coalition

SEPTEMBER 19, 2021

When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Make yourself an expert in this area as well.

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User Testing Customer Experience Product Research Startups 136

The Product Coalition

JANUARY 16, 2022

enterprise-ready product, happy and retained design partners, new platform launch, etc.). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 12, 2022.

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Roadmap Data Visualization Customer Experience User Testing 149

The Product Coalition

MAY 9, 2021

Photo by zhang kaiyv from Pexels One of my customers recently shifted from a classic enterprise sales approach to a product-led growth model. We worked on this change for quite some time, and when the first release of the no-touch product was ready it was a major milestone. the product leader?—?to And it is up to you?—?the

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Agile Roadmap Feedback Software User Testing 131

Userpilot

APRIL 30, 2021

Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play. This is especially true if none of your founding team members have any deep marketing strategy expertise.

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Research Software Marketing Technical Advisors Customer Experience 98

The Product Coalition

JANUARY 17, 2021

for example, SMB vs. enterprise. It can mean that within your SMB target market, some need your product more than others. Nail it for them, and only then move to support the SMBs who are up next in line in terms of how much they need your solution or the value they can get from your product.

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User Testing Customer Experience B2B Reference 109

The Product Coalition

AUGUST 2, 2020

I want to make it super clear that although you have a specific outcome in mind, in most cases the best strategy is to start with listening, and not with stating your desired outcome right at the beginning of the meeting. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an That’s how the magic works.

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User Testing Customer Experience Enterprise Books 78

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. That’s what we call the start phase.

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Feedback Software Marketing User Testing Finance 162

Revulytics

AUGUST 8, 2019

You can weight these factors differently, depending on where your product is in its lifecycle, and where company leadership is focused. So if you’re playing catchup, maybe product parity solutions are more important. You can also weight other criteria – such as a request from your biggest enterprise customer.

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Research Software Product Research User Testing Reporting Tools 54

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

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User Testing Marketing Analytic Tools Customer Experience 75

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses.

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Research Software B2B User Testing Customer Experience 119