eBook Enterprise Naming Product Marketing 
The Product Coalition
JUNE 18, 2023
I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. But recently, I find myself clarifying this even further with the very confusing term product-led growth (PLG). It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’.
The Product Coalition
DECEMBER 4, 2023
A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.
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The Product Coalition
FEBRUARY 4, 2024
So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.
The Product Coalition
JANUARY 24, 2021
Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.
The Product Coalition
FEBRUARY 1, 2022
Product-led growth is one of the hottest topics in our industry. Some people swear by the name of it, while others disregard it completely. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. Making an enterprise-level deal with your company is a major decision for your customers.
The Product Coalition
JANUARY 16, 2022
To see these trade-offs clearly, you can name each phase and chart in each series. The name should reflect the outcome or result that you are expecting to have at this point (e.g. enterprise-ready product, happy and retained design partners, new platform launch, etc.). the strategic level that matters.
The Product Coalition
DECEMBER 31, 2023
Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.
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