The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself.

Vision 104

Vision Product Strategy Strategy User Friction 104

The Product Coalition

DECEMBER 11, 2023

Throughout my product management years, I have led full rewrites of the technical documentation (in different companies and for various reasons), and although it was a huge amount of work, the result was an asset that the company could rely on for many years to come. I have worked with great technical writers, they weren’t the problem.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Userpilot

JULY 15, 2022

Although secondary actions do not directly lead to purchase at that moment, they may increase the likelihood of a visitor returning and buying the product in the future. Downloading an ebook. Micro-conversions help you understand user behavior and activities. Micro-conversions help you understand user behavior and activities.

Customer Experience 98

Customer Experience Customer Feedback Data Visualization User Testing 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

It was an Android tablet at its core and failed to highlight its capabilities beyond reading ebooks. The product was only advertised in storefronts and did little to compete in the online space. Attract a book-loving user-base. What values are important in a brand and how are they communicated to the customer?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

ProductPlan

OCTOBER 26, 2021

Product professionals get paid to manage products and services. Delighting customers and creating innovative solutions for their problems dictates our priorities. But this single-minded focus on helping others often leads to a lack of focus on ourselves and our career impact in the product field. To your company?

CTO Coach 86

CTO Coach User Testing Product Research Data Visualization 86