Sun.May 21, 2023

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Visual Notes on Marketing Myopia by Theodore Levitt

The Product Coalition

The notes uncover the myth of a growth industry and the key factors that lead to an industry’s decline; why it is important to reevaluate over time the products and business a company is in and much more. If you work in the product space, you’ve likely come across the influential ideas of Theodore Levitt. One of his famous quotes states that customers don’t buy a quarter-inch drill; they buy a quarter-inch hole.

Marketing 132
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SUNDAY REWIND: The PMwheel – a compass for the product manager development journey

Mind the Product

This week’s Sunday Rewind goes back to a 2020 post from product coach Petra Wille that explains her framework “The PMwheel”, and how to use it to understand a product manager’s responsibilities. Petra says the PMwheel is a reliable compass for people who want to navigate their product career or develop their direct reports. The framework Read more » The post SUNDAY REWIND: The PMwheel – a compass for the product manager development journey appeared first on Mind the Product.

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How to Provide Proactive Help to Your Customers to Increase Customer Loyalty

Userpilot

Proactive help may be what is setting the bar for successful SaaS companies. Nowadays, it’s not enough for SaaS companies to provide their users with the necessary features and services and help them out when they have questions. Customers now expect personalized experiences and timely assistance, meaning that in order to win customer loyalty you need to identify and address potential issues before they even arise.

UX 95
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Perils and Perks of Product Management

The Product Guy

The opportunity to be given enough trust and confidence to figure out a product is awesome. Watch and learn more from product management expert, Don Ross.

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The Executive Guide to Generative AI

Generative AI is taking the world by storm, but the questions that all CEOs, data leaders, and AI leaders are being asked are: What are we going to do about it, and what is our plan? The business and creative possibilities are practically limitless with generative AI. From productivity gains to finding new routes to revenue generation, generative AI is going to radically transform how we work.

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How to Launch a Successful Feature Release? A Guide

Userpilot

Delivering a successful feature release is no easy task. It is extremely time-consuming and pretty stressful because you need to get it right the first time. In our guide, we discuss; The importance of features releases The stages of a successful release Best practices for each of these stages We also mention how Userpilot can help your product team orchestrate your feature releases.