Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps
Product Management University
APRIL 24, 2017
Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are going in different directions, focused on different goals with competing and often conflicting plans.
Let's personalize your content