Sun.Feb 21, 2021

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What is Programmatic advertising in Digital Marketing?

Antwak Blog

Programmatic advertising is about automatically buying and selling online advertisements. It does not matter how creative an ad is, placing it correctly to the right targeted audience is the only way it can be effective. Hence, buying the best ad space at the best price & selecting the right target audience, is the key thing. The whole process of Programmatic advertising includes two parties: Advertisers who buy the ad space online.

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A Guide to Implementing a Successful Data Governance Framework

Amplitude

When startups launch, they often have a small number of data sources and people managing their data assets, so it’s easy to keep their data taxonomy clean. But as those companies scale, so does the complexity of their data and the number of inputs involved. If they struggle to manage this information, they may face a number of costs. “Reliable and relevant analytics are important from the get-go, and they are not achievable without some data governance,” says Avo CEO and Co-founder S

article thumbnail

What is programmatic advertising in Digital Marketing?

Antwak Blog

Programmatic advertising is about automatically buying and selling online advertisements. It does not matter how creative an ad is, placing it correctly to the right targeted audience is the only way it can be effective. Hence, buying the best ad space at the best price and selecting the right target audience, is the key thing. . The whole process of Programmatic advertising includes two parties: Advertisers who buy the ad space online.