Product Management 2.0

AUGUST 8, 2016

Do you ever feel like you have a target on your back? If you’re a product executive, especially with product management responsibility, you’ve felt the pressure to justify the existence of you and your team at some point. Sure, you can talk to the executive team about efforts underway to define the MVP, groom the product backlog and prioritize features for the next release.

Product Research 45

Product Research Product Management Product Manager Data Visualization 45

Product Innovation Educators

AUGUST 8, 2016

Product portfolio management is concerned with selecting the right products to develop, making trade-off decisions, and generally maximizing the value of the product portfolio. It is an important activity in organizations that have more than one product, but it is also an activity that is difficult to learn about. I sought to find an expert who could discuss what is really involved.

Reporting Tools 56

Reporting Tools Research Software Automotive Construction 56

Mironov Consulting

AUGUST 8, 2016

David Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers. They generously invited me to join in for this 20-minute episode. We talked about the importance about researching markets and not generalizing from a single case study or customer. Marketers / product managers should spend time talking with dozens of customers before making any product decisions, and deeply understanding real customer problems — even if users/customers

B2B 53

B2B Marketing Product Management Product Manager 53

Bryce York

AUGUST 8, 2016

I was reading this article from TechCrunch and it seems even Marketing Experts aren’t harnessing the campaign tracking of Google Analytics. The article missed an important point — Google Analytics has a built-in tool that lets you track the results of your campaigns with pinpoint accuracy! The premise of the article is basically that Google Analytics encourages bad marketing strategy – making people focus on the channel instead of the campaign.

Article 40

Article Analytic Tools Data Visualization Marketing 40

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