Stakeholders, let ‘em in – Rosemary King
Mind the Product
MAY 11, 2017
Rosemary King educates us on the importance of involving stakeholders (especially those in senior positions) in the research phases of your products. Collaboration. Collaboration is important. As a product manager you enjoy being in control, but at times this control can be detrimental to a product. Rosemary cites a number of examples where collaboration with stakeholders is important: they may have specialist knowledge you don’t have; you need to keep them on the same page in terms of project g
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